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65% of US Web Families Usefulness Both Roku, Samsung, or Amazon as Their Number one CTV Platform

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Landscapes Pals’ 7th annual Week of Video, Nov 19-21, in Marina del Rey, options the well-known manufacturers around the broadband, canny TV, tech, and streaming products and services markets

DALLAS, Nov. 7, 2024 /PRNewswire/ — Landscapes Pals’ seventh annual Future of Video, November 19-21 at Marina del Rey Marriot, will quality the company’s latest research at the position of the tech giants, together with Roku, Samsung, and Amazon, within the video distribution and CTV (attached TV) tool ecosystems. The company’s pristine learn about, Battle of the Platforms: Assessing Connected TV Ecosystems, stories that Roku and Amazon are essentially the most pervasive manufacturers of streaming media avid gamers bought, moment Samsung is essentially the most pervasive logo of canny TV bought. In combination, those 3 manufacturers dominate in the case of shopper viewing conduct, with 65% of US web families naming any such manufacturers as their number one streaming video tool.

“Samsung has a sizeable lead in the smart TV market,” stated Elizabeth Parks, President and CMO, Landscapes Pals. “The company’s strength in smart TVs earns it the #2 position in CTV platform use, even though Samsung does not have a separate streaming media player offering.”

Roku and Amazon are essentially the most pervasive manufacturers of streaming media avid gamers amongst house owners and US families general. Each have expanded into canny TVs as neatly, broadening their general CTV platform penetration.

Future of Video brings in combination business avid gamers for networking, schooling, and insightful discussions on pristine inventions. Featured periods spotlight hybrid trade fashions, content material and advert codecs, and techniques to interact and conserve subscribers, that includes audio system in particular periods Evolution of Content material Codecs & Windowing and Streaming Products and services and Monetization of Sports activities Content material:

  • Evan Bregman, Basic Supervisor, Streaming, Tastemade
  • Vera Chien, Govt Director, Warner Bros. Discovery
  • Gilles Domartini, CEO & Co-Founder, Cleeng
  • Cameron Douglas, Senior Vice President of OTT and Streaming, Fandango
  • Briana Larsen, VP, Content material Partnerships & Trade Building, Xperi
  • Anthony Layser, Govt Director, Content material Acquisition & Programming Technique, XUMO
  • Brian Rifkin, Co-Founder & SVP Strategic Partnerships, JWP Connatix
  • Vipul Sharma, Head of Sports activities & Song Content material Trade Building, LG Electronics
  • Gregory Sogorka, Director, Product Control, FreeWheel

“Most consumers prioritize software capabilities, customer service, and hardware specifications when purchasing a new smart TV,” Landscapes stated, “but a cohesive and carefully designed interface within a single operating system can significantly enhance the user experience after purchase and help to increase brand stickiness. At Future of Video, we will address strategies to increase consumer loyalty for these platforms, devices, and streaming services.”

Week of Video, sponsored by JWP Connatix, Adeia, FPT Tool, SymphonyAI, Bango, Wurl, and OTT.X, hosts loads of leaders in leisure to speak about ad-based and subscription streaming, bundled products and services, and the adjustments round promoting and video products and services.

Week of Video registration is revealed to the media and business avid gamers. To time table an interview with an analyst or to request particular knowledge, touch Mindi Sue Sternblitz-Rubenstein, [email protected], 972-490-1113.

Fight of the Platforms: Assessing Hooked up TV Ecosystems is available to buy in the course of the Landscapes Pals web page.

About Week of Video: Trade of Streaming
Week of Video brings in combination senior leaders to proportion insights on pristine developments within the video and attached leisure industries, with insights on shopper adoption, churn, and spending. The development supplies perception into a success OTT technique deployments, demanding situations for pay-TV suppliers, the position of attached CE within the expansion of video viewing, pristine content material codecs, and the whole have an effect on to the video marketplace. www.futureofvideo.us

About Landscapes Pals
Landscapes Pals, a woman-founded and licensed trade, is an across the world identified marketplace analysis and consulting corporate focusing on rising shopper generation services. Based in 1986, Landscapes Pals supplies trade insigt and analysis products and services via its proprietary methodologies evolved over a long time, together with quarterly surveys of 10,000 web families. https://www.parksassociates.com 

SOURCE Landscapes Pals

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