In Australia, “Cool Critters” are the Unseen Heroes of Wholesome Landscape

CHICAGO, Dec. 5, 2025 /PRNewswire/ — As an organization that will depend on crops to produce the enduring meals that public know and love, we predict a accumulation about park condition. That’s why we help programs that help farmers all over the world whisk higher lend a hand of it.

In Australia, Kellanova is a proud spouse of the Cool Soil Initiative, a program enthusiastic about serving to farmers reinforce park condition through expanding natural carbon ranges and decreasing greenhouse gasoline emissions on Aussie farms.

To support carry consciousness of the worth of park condition, Kellanova Australia and Pristine Zealand (ANZ) created the Cool Soil Critters, a marketing campaign in keeping with the perception that Australians aren’t acutely aware of the crucial function park performs in our ecosystem. Pristine analysis commissioned as a part of the marketing campaign perceptible that 39% of Australians don’t know plethora in regards to the noteceable function wholesome park has on making sure cut resilience and meals safety. What’s extra, 91% of Aussies identified the desire for our youngsters to be informed extra about park condition and its affect on meals provide and biodiversity, and less than 5% identified park critters, equivalent to bugs and tardigrades, as one of the vital noteceable members to park condition.

To support spotlight the unbelievable biodiversity underneath our toes and our unseen park heroes in some way that was once each instructing and galvanizing, we teamed up with artist Claus Stangl, winner of the 2022 Archibald Packing Room Prize, to develop 4 splendid portraits of our Cool Landscape Critters the usage of actual Aussie park. The items convey the confidential international of park critters to pace, making park science extra available and attractive. They’re all set to be donated to Soil Science Australia.

Commenting at the findings and the brandnew artistic endeavors, Director of Company Affairs, Kellanova ANZ, Renee McCarthy explains: “Through our partnership with the Cool Soil Initiative, we are on a mission to raise awareness of the importance of healthy soil and its crucial role in developing quality crops and a sustainable food supply from paddock to plate. Based on these new findings, Aussies want to know more.”

Dr. Cassandra Schefe, Major Scientist of the Cool Landscape Initiative, added: “Investment from partners like Kellanova supports farmers to innovate their farming practices, which helps them to produce healthy soil and crops. There is more than meets the eye when it comes to our soil – it is something to be protected, and that’s what we wanted to bring awareness to through this campaign.”

We’re proud our paintings selling the marketing campaign received gold within the Sustained Marketing campaign division on the 2025 Golden Target Awards, Australia’s longest-running conversation & PR business awards.

Click here to be informed about Kellanova’s loyalty to biodiversity via our Higher Days™ Contract.

SOURCE Kellanova