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SAN FRANCISCO, Dec. 16, 2025 /PRNewswire/ — UpTerra, an organization redefining how H2O plays in agriculture, nowadays introduced Brian Poindexter as Leading Running Officer.
Poindexter will manage company-wide operations, progress technique, and execution as UpTerra scales its flagship era, TerraFlow, throughout primary U.S. rising areas. TerraFlow makes use of patent-pending vortexing and frequency imprinting era to assistance growers get extra from their irrigation H2O. The era is helping strengthen infiltration, plant absorption, and nutrient supply.
“I joined UpTerra because it’s rare to see science and purpose so deeply aligned,” mentioned Poindexter. “Water makes up most of who we are, and nearly all of what we grow. Strengthening that foundation can change the future of farming, particularly where water is scarce.”
Poindexter brings greater than 15 years of revel in using large-scale technique and operations techniques with measurable monetary and environmental affect. As Managing Director at Catalytic Technique, he based and led a consulting apply that supported era and CPG corporations from Form C thru mature level. In that place, he guided high-growth tasks in gross sales, product, and engineering. His company helped shoppers establish fresh markets, boost up product launches, and strengthen global income efficiency by means of thousands and thousands once a year.
Maximum not too long ago, as Program Director for Packaging Innovation at A/B Consulting, Poindexter oversaw a landmark round packaging initiative for a top-three U.S. store. The multi-year program aimed to let go plastic squander by means of as much as 30% and generate masses of thousands and thousands in annual income. He controlled a 30-person cross-functional crew to build the running fashion, go-to-market plan, and stakeholder engagement technique that introduced the undertaking from idea to the board.
Previous in his profession, Poindexter was once a Mission Chief at The Boston Consulting Staff, the place he led strategic and operational transformations for Fortune 500 shoppers throughout industries together with utilities, CPG, power, and era. His engagements delivered masses of thousands and thousands of bucks in monetary affect and constructed his popularity for translating complicated analyses into actionable, scalable techniques.
Poindexter earned twin levels in Trade and Liberate Arts from the College of Texas at Austin. He’s primarily based within the San Francisco Bay Section.
Poindexter will document immediately to Steve Birch, UpTerra’s CEO.
About UpTerra
UpTerra is a innovative farm efficiency era corporation that applies complicated physics inside of present irrigation methods. UpTerra restructures and complements H2O the use of biomimicry frequencies to magnify and reflect bodily inputs. This improves infiltration, uniformity, and nutrient shipping so growers see important potency and turnover good points. UpTerra is put in on greater than 40,000 acres national throughout 300 farms, spanning row vegetation, orchards and distinctiveness vegetation.
For more info, seek advice from upterra.co
SOURCE UpTerra
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