When the Quilted Queens display as much as percentage how Quilted Northern® can manufacture lives higher, consumers to find themselves in an ’80s impressed rock video. The Queens sing info and entertain consumers with this memorable song month additionally pointing shoppers towards the cushiest, comfiest one: the only with quilted reassurance.
“We wanted to build a campaign to help Quilted Northern® break through the noise in the category, and most importantly, be able to communicate WHY our target consumer should choose Quilted Northern®,” stated Priti Lokre, Quilted Northern® senior emblem construction supervisor.
“What makes Quilted Northern® different is our quilted comfort – whether it’s the three cushy layers of Quilted Northern Ultra Plush or the softness, strength and environmental manufacturing benefits that Quilted Northern Ultra Soft & Strong® can provide – it’s all about giving our consumers the comfort they want,” Lokre persevered.
Quilted Northern® shoppers support about attribute, and the marketing campaign’s untouched, leading edge means is based at the perception that after our shoppers discover a product they love, they need to percentage it.
Designed in partnership with Orchard Ingenious, the unutilized marketing campaign captures shoppers’ consideration in some way that has no longer been accomplished sooner than on this section. Along with growing an unforgettable music to backup ship the message of quilted reassurance, the Quilted Queens had been purposefully solid to be actual ladies who’re original, credible, and numerous however are united by means of a regular undertaking– to percentage the quilted reassurance of Quilted Northern®.
Search for the unutilized marketing campaign, introduced this day, on tv, main streaming services and products, streaming audio and social media.
About Georgia-Pacific
Primarily based in Atlanta, Georgia-Pacific and its subsidiaries are some of the global’s prominent producers and entrepreneurs of bathtub tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, strong point fibers and construction merchandise. Our common client manufacturers come with Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle® and Vanity Fair®. Georgia-Pacific has lengthy been a prominent provider of establishing merchandise to lumber and construction fabrics sellers and massive homemade store outlets. Its Georgia-Pacific Recycling subsidiary is without doubt one of the global’s biggest buyers of paper, steel and plastics. The corporate operates greater than 150 amenities and employs roughly 30,000 family at once and creates about 80,000 jobs not directly. For more info, talk over with: gp.com/about-us. For information, talk over with: news.gp.com.
LinkedIn: @Georgia-Pacific LLC
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SOURCE Georgia-Pacific
