Rockit Global, the innovative snack-sized apple company, is gearing up for its biggest season yet with the launch of its Back to School campaign in the Middle East. The campaign, which is set to roll out in hundreds of stores across the GCC countries, aims to provide busy families with the natural Rockit energy they need to tackle the new school year.

According to Ziad El Chawa, Rockit Market Manager for the Middle East and North Africa (MENA), the Back to School season is a peak sales period in the region. With an impressive 85 percent growth forecast for this year compared to 2023, Rockit is poised for success. El Chawa emphasizes the importance of collaborating with partners to drive sales and build the brand through innovative campaigns and activations.

Suha El Dassouki, Rockit Marketing Executive for MENA, highlights Rockit’s unique approach to branding and marketing. By providing an exciting consumer-led retail experience alongside their premium product, Rockit sets itself apart in the market. The company’s Back to School campaign features gamified in-store activations, social media giveaways, and special gift boxes with interactive activities and merchandise.

Rockit’s brand character, Rocki, is at the forefront of the Back to School campaign, spreading positivity and natural energy to inspire consumers to choose Rockit apples every day. The limited-edition Back to School pack is now available both in stores and online across the GCC countries, offering a convenient and nutritious snack option for families on the go.

With a focus on driving engagement and building brand loyalty, Rockit is on track to achieve its goal of becoming the world’s most loved apple brand. To learn more about Rockit and their products, visit www.rockitapple.com.