TIMBERLAND PRO HONORS GENERATIONS OF TRADE PROFESSIONALS IN NEW BRAND CAMPAIGN FROM LABOR TO LEGACY
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TIMBERLAND PRO HONORS GENERATIONS OF TRADE PROFESSIONALS IN NEW BRAND CAMPAIGN FROM LABOR TO LEGACY


STRATHAM, N.H., Aug. 26, 2024 /PRNewswire/ — Timberland PRO declares the shed of a unutilized logo marketing campaign, From Exertions to Legacy, celebrating generations of industry employees via highlighting a multi-generational kin at their family-owned and operated industry in Oregon. The kin is obvious dressed in Timberland PRO® sneakers and attire this is designed in order sympathy, sturdiness and function for experienced industry pros, and reinforces how the sneakers and product is constructed to resist the hardest statuses and check of future.

Timberland PRO announces the release of a new brand campaign, From Labor to Legacy.
Timberland PRO declares the shed of a unutilized logo marketing campaign, From Exertions to Legacy.

Shot at DD Ranch and Smith Rock Ranch in Central Oregon, the marketing campaign explores subject matters of sympathy, efficiency and sturdiness, and the way Timberland PRO® merchandise are designed as resilient and high-performing because the folk that put their accept as true with in them each and every age. That includes unique employees that include the resilience and toughness of the emblem, the marketing campaign heightens the generational narrative of the trades trade and the profound familial bonds they encourage. The daddy determine within the marketing campaign, Nate Kingsford, works full-time at DD Ranch and springs from a kin of concrete employees. The younger son determine, Beck, is the latest son of the ranch homeowners and is helping guard the ranch in actual era.

“The hard work and contributions that skilled trades workers make today, will shape the lives of all future generations. From agriculture to construction, manufacturing to carpentry, the craftsmanship of those skilled professionals stands up against the hardest test of all – the test of time,” says Ryan Murphy, Emblem Advertising and marketing Director for Timberland. “That same thoughtful craft goes into every Timberland PRO product that is brought to market. This campaign celebrates the generations of workers who have truly moved our world forward and paved the way for future generations.”

Key Timberland PRO® merchandise featured within the marketing campaign come with the Direct Secured Water resistant Paintings Boot, Boondock Composite Toe Water resistant Paintings Boot, Hood Honcho Sports activities Hoodie and GritFlex Athletic-Are compatible Flex Canvas Pant–all of that have a longstanding popularity for stunning sympathy, efficiency and sturdiness.

  • The Direct Attach 6″ Waterproof Work Boot used to be impressed via our Actual Yellow Boot. Those are water resistant and feature 200 grams of insulation to assistance hold you juiceless and heat in cold-weather environments. From their top rate Timberland® seam-sealed, water resistant leather-based uppers with comfy padded collars to their heat-, oil-, slip-, and abrasion-resistant rubber lug outsoles for enhanced traction, those soft-toe boots are able to get to paintings.
  • The Boondock 6″ Composite Toe Waterproof Work Boot is heavy-duty and offers industrial-grade coverage from each and every perspective. Establishing with their Top class Timberland® water resistant leather-based uppers with inside water resistant, breathable membranes for water resistant coverage and resistance to blood-borne pathogens, the molded Timberland PRO® rubber toe protectors which might be as thick as usual boot outsoles and sponsored with composite protection feet, inflexible exterior heel cups to assistance lateral motion, and Anti-Fatigue Era footbeds designed for all-day injury absorption and effort go back.
  • The Timberland PRO® Hood Honcho Sport Hoodie is mid-weight and its cotton-blend fleece material options plethora polyester for stretch and circumstance retention generation our RainRepel™ bolstered generation provides sturdiness and is helping face up to moisture penetration.
  • The Timberland PRO® GritFlex Athletic-Fit Flex Canvas Pant is built with a Relief Flex canvas material that’s principally yarn, designed for the sturdiness you call for and a marginally of elastane for stretch and a neat glance. Plus, we added our Timberland PRO® FLEX generation options like a crotch gusset for stepped forward are compatible and most mobility.

The marketing campaign used to be photographed via Jay Kolsch who has a background in cinema and style, and provides a gritty and visceral tackle athletics and out of doors way of life fields. It used to be co-produced via Fortland Productions and Bluehour.

ABOUT TIMBERLAND PRO®

In 1999, Timberland identified a chance in order top rate, sturdy boots to skilled tradespeople–shoppers who see sneakers as crucial equipment to assistance them do their jobs– and Timberland PRO® used to be born. 

Based totally in Stratham, Pristine Hampshire, the Timberland PRO logo is on a challenge to honour and encourage professional business employees via growing cutting edge sneakers and attire that delivers most sympathy, sturdiness and function for any process.

The Timberland PRO shopper is the unsung hero inside our communities—construction colleges and infrastructure, rising and harvesting the rustic’s agriculture, production US-made merchandise, and a lot more.  The logo celebrates those shoppers via turning in merchandise that paintings as dehydrated as they do—with consideration given to even the smallest main points to empower them to accomplish at their highest.

To proportion in Timberland’s challenge, talk over with a Timberland® bundle, timberland.com, or practice @timberland or @timberlandpro. Timberland is a VF Company logo.

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