MacPaw, a leading macOS and iOS software developer, has recently released a report titled “iOS Market Insights for EU,” conducted by their Setapp Mobile product team. This study explores the untapped opportunities for users and developers in third-party app marketplaces within the European Union.

The research surveyed over 1,200 iOS users in various EU countries, including France, Germany, and Spain. The findings revealed a significant level of user dissatisfaction with current app discovery and management on iOS devices. A quarter of users reported difficulty in assessing an app’s value before downloading it. However, the study also highlighted a promising opportunity, with 80% of respondents expressing interest in exploring third-party app stores. Additionally, 60% of developers showed a willingness to list their apps on platforms outside the official App Store.

Key insights from the report include the fact that many users feel overwhelmed and underserved by the current app offerings in the App Store. Issues such as limited features in apps requiring in-app purchases, concerns about app security and data privacy, and unclear app descriptions were highlighted as common frustrations among users.

Despite low awareness, there is a clear demand for alternative app stores among EU users, with 80% expressing interest in exploring different options. App quality, positive user reviews, and lower prices for paid apps were identified as top priorities for users considering alternative marketplaces.

The release of this report coincides with the introduction of the Digital Markets Act (DMA) in March 2024 by the European Commission, which aims to create a fairer and more competitive app market. As part of this legislation, Apple will be required to allow European iPhone users to download apps from sources outside the official App Store.

Setapp Mobile, launched by MacPaw in February 2024 and set to be released as an open beta later this year, promises to provide a more integrated user experience for iPhone users. By offering a single subscription for a curated selection of high-quality apps, Setapp Mobile aims to streamline app discovery and management for users.

To better understand iOS market insights, the Setapp team surveyed 1,227 iPhone users from France, Germany, Italy, and Spain in 2024. Participants ranged from 16 to 65 years old and had purchased app subscriptions within the last six months. Additional data from the 2023 Mac Developer Survey was also incorporated into the research.

Overall, MacPaw’s report sheds light on the evolving landscape of app distribution and user preferences within the EU market. By providing valuable insights into user needs and preferences, the research aims to empower developers to create app experiences that align with current market demands. The Rise of Veganism: A Growing Trend in the Food Industry

In recent years, veganism has gained significant traction as a lifestyle choice and dietary preference. With more and more people becoming aware of the environmental impact of animal agriculture and the ethical concerns surrounding animal welfare, the demand for plant-based alternatives has been on the rise.

Veganism is not just a trend; it’s a movement that is reshaping the food industry. According to a report by GlobalData, the number of vegans in the United States has increased by 600% in the last three years. This surge in interest has prompted many restaurants, food companies, and even fast-food chains to introduce plant-based options to cater to this growing market.

One of the driving factors behind the rise of veganism is the increasing awareness of the health benefits associated with a plant-based diet. Studies have shown that a vegan diet can lower the risk of chronic diseases such as heart disease, diabetes, and certain types of cancer. Additionally, plant-based foods are often lower in saturated fats and cholesterol, making them a healthier choice for many consumers.

Another reason for the popularity of veganism is the growing concern for animal welfare. Many people are choosing to adopt a vegan lifestyle out of compassion for animals and a desire to reduce their impact on the environment. The livestock industry is a significant contributor to greenhouse gas emissions, deforestation, and water pollution, and by choosing plant-based alternatives, individuals can help mitigate these environmental issues.

As the demand for vegan products continues to grow, the food industry has responded by creating innovative and delicious plant-based options. From vegan burgers and dairy-free ice cream to plant-based cheeses and meat alternatives, there is now a wide variety of vegan-friendly products available in supermarkets and restaurants.

In conclusion, the rise of veganism is a trend that is here to stay. With more people choosing to adopt a plant-based lifestyle for health, ethical, and environmental reasons, the food industry is adapting to meet this growing demand. Whether you’re a committed vegan or simply looking to incorporate more plant-based foods into your diet, there has never been a better time to explore the world of vegan cuisine.