BERLIN, Nov. 7, 2024 /PRNewswire/ — castLabs, a world pioneer in top rate virtual video generation, has partnered with DPG Media in order a complicated OMID (Perceptible Dimension Interface Definition) licensed addressable TV Advertisements resolution, leveraging AWS Elemental MediaTailor from Amazon Internet Products and services (AWS). This collaboration integrates PRESTOads, castLabs’ state of the art size & monitoring player-agnostic Jstomer SDK with DPG Media’s video participant and AWS Elemental MediaTailor’s server-side advert insertion (SSAI) resolution. The partnership with castLabs complements DPG Media’s promoting stock price throughout their whole target audience and platforms.
Using the date of clear, correct video advert size
castLabs and DPG Media, the usage of AWS Elemental MediaTailor, jointly cope with a urgent trade problem: the desire for clear and valuable advert size. By means of enabling OMID-certified size, this partnership empowers DPG and their demand-side companions with larger transparency and consider.
OMID certification via the IAB Tech Lab guarantees that PRESTOads can ship valuable advert size throughout a couple of environments, together with cellular apps and internet browsers.
Key advantages come with:
- Usual-based size: OMID certification guarantees standardized advert viewability metrics throughout platforms.
- Neatly-rounded end-to-end advertisements gadget: PRESTOads and AWS Elemental MediaTailor trade in scalable SSAI with client-side size.
- Optimized person revel in: The answer avoids buffering and playback interruptions, making sure a easy, TV-like advert revel in for customers date enabling powerful knowledge assortment.
“At DPG Media, transparency and precision in ad measurement are vital to the success of our advertising operations,” mentioned Maarten Schoonvliet, Venture Supervisor Virtual Gross sales Construction at DPG Media. “castLabs’ PRESTOads not only allows us to meet industry standards without the burden of additional certification efforts, but it also provides our advertisers with the level of insight and trust they require. The ability to offer standardized, cross-platform measurement helps us drive more effective campaigns and grow relationships with our demand-side partners.“
“Bringing together castLabs’ PRESTOads with AWS Elemental MediaTailor’s robust infrastructure and DPG Media’s expertise creates a transformative solution for the video advertising industry.” mentioned Michael Stattmann, co-founder of castLabs. “We’re excited to lead the way in helping advertisers achieve greater transparency and performance measurement across their campaigns.“
This partnership marks an important development in client-side advert size. To be informed extra about how this resolution is shaping the date of video promoting, talk over with castLabs.com.
About DPG Media
DPG Media is among the greatest media corporations in Belgium, the Netherlands, and Denmark, providing a large territory of multimedia content material to hundreds of thousands of readers, audience, and listeners. DPG Media delivers top rate leisure and promoting answers to its audiences, striving to manage in innovation and constituent in virtual media.
About castLabs
castLabs is a pioneer of tool and cloud services and products for virtual video markets international to simply permit top rate content material streaming. Their territory of packages and services and products are designed to backup companies ship top quality video reviews via safe content material playback over a massive collection of gadgets and platforms. castLabs answers come with DRMtoday multi-DRM and CAS licensing, feature-rich PRESTOplay cross-platform avid gamers, Video Toolkit cloud encoding, single-frame forensic watermarking, Widevine tool and app certification, accumulation WebRTC end-to-end supply, in addition to skilled technical consulting. Be informed extra at castlabs.com.
Brand – https://mma.prnewswire.com/media/2497400/5013577/castLabs_Logo.jpg
SOURCE castLabs
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