World chief in micromobility declares it has assembled a section of bike-industry veterans and can assistance sovereign sellers forward of launching its first e-bikes.
ARCADIA, Calif., Dec. 5, 2024 /PRNewswire/ — Segway, the worldwide chief within the micromobility transportation answers and robot carrier industries, has assembled a devoted electrical motorbike (e-bike) section in the USA to assistance the later starting of its first two e-bikes in addition to moment biking merchandise. First previewed at CES 2024, the Xyber and Xafari will probably be to be had in Q1 2025.
Nick Howe, Segway head of e-bike.
The corporate could also be imposing a brandnew gross sales type for its e-bikes supporting sovereign sellers instead than promoting direct-to-consumer or thru main retail chains and internet sites because it does with its alternative product choices.
“We’re committed to entering the e-bike market in a big way and doing it right,” stated Nick Howe, head of e-bike. “This means doing something new and different with both our products and our sales model. We see an opportunity to redefine the e-bike and micromobility product categories and return to a true dealer-centric sales model in the process.”
Howe, who joined Segway in the summertime of 2024 and used to be tasked with construction out the section, has greater than 25 years of revel in within the motorbike {industry}, together with as the chief director of Orbea and world emblem director of Trek and has owned and operated a number of motorbike retail outlets in Colorado.
“Segway recognized that the bike industry is a different animal,” he stated. “And senior leadership knew that we were going to need a talented team with experience in that world to be as successful with e-bikes as we are with our other product lines.”
Management
Howe tapped Heather Henderson as senior emblem supervisor and Sophie Eaton as gross sales operations director. Henderson’s resume contains senior product supervisor and advertising and marketing roles at Trek, Cannondale and Cervélo Cycles and she or he has additionally owned and operated her personal motorbike store. Eaton has senior gross sales revel in with HLC, Cinelli Bicycles, Immense Bicycle and Clif Bar.
Broker Style
For its brandnew e-bike section, Segway targets to develop a countrywide broker community within the U.S. The logo will probably be that specialize in sovereign bicycle sellers (IBDs), electrical bicycle sellers (EBDs) and what it’s calling “other bicycle dealers” or OBDs—retail outlets that is probably not bike-specific, however are a excellent are compatible for its e-bikes corresponding to motorbike, powersports and out of doors shops. Along with buying at once thru sellers, shoppers will be capable of purchase e-bikes on Segway’s website online and feature them shipped to a neighborhood broker in their selection. Receiving sellers will nonetheless earn margin on those “online to offline” (O2O) purchases.
“These are awesome machines,” stated Howe. “But they’re also very sophisticated and technical. We want to ensure the customer has the best experience possible, and that means professional assembly and service. It also gives us a great opportunity to support the dealers who are the backbone of the bicycle industry.”
Broker App & Help
Howe guarantees aggressive retail pricing, industry-leading margins and outstanding store get entry to to portions, carrier and assistance to assistance succeed in the extreme. That get entry to contains Segway’s brandnew Xchange app which will probably be to be had on Apple’s App Collect and Google Play games. The Xchange app is a user-friendly, all-in-one cell model of the Segway broker portal designed to assistance shops simply govern stock, orders, warranties, take a look at rides, carrier and extra. Managers and workers can get entry to their bundle purposes thru admin and worker logins from person cell gadgets seamlessly from any location.
Gross sales Group
Segway has already begun signing up core sellers in key areas around the U.S. with the objective of starting a countrywide community via early 2025, with additional enlargement to observe. To deliver to do so objective, Howe and Eaton have assembled a countrywide gross sales group with intensive bike-industry revel in.
Christopher Rubin serves as U.S. within gross sales supervisor. U.S. regional gross sales managers come with Gavin Hayes, Chandler Head, Paul Middleton, David Bell and CJ Bradbury.
sellers can touch [email protected].
Additionally becoming a member of Segway’s U.S. e-bike group are Erica Boyd as broker assistance supervisor, Sarah Courtney as senior product supervisor, Suzy Sommer as virtual advertising and marketing supervisor and Nate Werner as retail advertising and marketing supervisor.
Product Evaluation
Segway’s first two e-bikes will detail what the emblem screams the “Segway Intelligent Ride System,” which guarantees industry-leading era that the corporate says has extra in ordinary with trendy vehicles than alternative e-bikes.
“In many ways, we’re a technology company first,” stated Howe. “Product conversations start with discussions of ‘tech stacks’ and expand from there. We are using our technology to create a more seamless user experience much like what has been done with automobiles.”
Along with complex subtle tech and contours, the corporate says to be expecting category-leading protection and function; its Xyber will be capable to greater than 100 miles of dimension on a unmarried rate in its dual-battery configuration and the Xafari will be capable of move 88 miles earlier than wanting to be plugged in.
Howe added, “These are two incredible yet very different bikes and this is only the beginning. We can’t wait to show you what else we have in store for 2025 and beyond.”
Complete specifications, main points and pricing for the Xyber and Xafari will probably be introduced all through CES 2025. Pre-orders revealed at store.segway.com and thru make a selection sellers on January 7, 2025, with anticipated Q1 supply. For more info or to enroll to obtain updates, discuss with the Segway e-bike pre-launch page.
ABOUT SEGWAY-NINEBOT
Segway-Ninebot is a world endeavor within the grounds of clever short-distance transportation, powersports and robotics. Established in Bedford, NH, US, in 1999, Segway is the chief in commercial-grade, electrical, self-balancing private transportation. Ninebot is an clever short-distance transportation apparatus operator integrating R&D, manufacturing, gross sales and repair, established in Beijing, 2012. As Segway and Ninebot finished a strategic mixture in 2015, Segway-Ninebot got here into being. As Incorrect. 1 in world e-KickScooter gross sales, the corporate’s companies are everywhere in the global with subsidiaries in Beijing, Seattle, Bedford, Los Angeles, Amsterdam, Seoul, Singapore, Munich, Changzhou and Tianjin, promoting merchandise in additional than 80 nations and areas. With the world-renowned highbrow attribute, Segway-Ninebot will manufacture extra merchandise that can top the customers and all of the {industry} into the moment. For more info, please discuss with http://www.segway.com
MEDIA CONTACT
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SOURCE Segway Inc.
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