Fransmart Backs the Pet Brand Poised to Disrupt the Pet Industry
LONG ISLAND, N.Y., Oct. 15, 2025 /PRNewswire/ — Natural Hounds, the first franchise brand to produce fresh, locally made dog food, has joined forces with Fransmart, the global leader in franchise development, to bring new franchise opportunities to markets nationwide.
Natural Hounds storefront. The fresh, all-natural dog food brand is expanding nationwide through a new franchise program backed by Fransmart.
Natural Hounds is shaking up the $100+ billion pet industry with a clean, simple, and scalable model designed for franchise growth. Unlike traditional pet concepts that often require complex operations, high staffing, or messy services like grooming and boarding, Natural Hounds operates with a low-overhead model focused on fresh food that helps dogs live longer, healthier lives.
Dan Rowe, CEO of Fransmart — the franchise developer behind brands like Five Guys, The Halal Guys, and QDOBA — sees Natural Hounds as the next big player in the booming pet sector.
“Natural Hounds is doing for the pet industry what Five Guys did for burgers,” said Rowe. “They’re taking something people already love, making it better, fresher, and more local — all while delivering one of the easiest operational models I’ve seen. This is a brand built to scale fast and last long.”
Financial performance for the company’s two Long Island, New York corporate locations, as disclosed in Item 19 of the Natural Hounds Franchise Disclosure Document*, is summarized below:
|
Location |
Net Sales (Trailing 12 Months) |
Adjusted Unit Level EBITDA (After Franchise Fees/Costs) |
% of Net Sales |
Reporting Period |
|
Port Jefferson, NY |
$685,467 |
$166,645 |
24.31 % |
July 1, 2024 – June 30, 2025 |
|
Babylon, NY |
$685,115 |
$124,662 |
18.20 % |
July 1, 2024 – June 30, 2025 |
Natural Hounds offers one of the lowest-cost entry points in the pet franchise sector, with an initial franchise fee of $30,000. The brand also features one of the lowest royalty fees in the Fransmart portfolio—just 4%—for the first few franchisees who join the system, offering early adopters a rare opportunity.
“We saw a massive opportunity to simplify what it means to run a pet business,” said Rick Orlandi, Co-Founder of Natural Hounds. “Our model eliminates the headaches — no grooming, no cleaning, no caretaking — and focuses on what really matters: serving fresh, local food that dogs love and owners trust.”
“Farmer’s Dog and other national brands have spent millions educating the public on the benefits of fresh food,” added Conor Wooley, Co-Founder of Natural Hounds. ” Natural Hounds takes that awareness and builds something local and lasting — a franchise system that turns national demand into neighborhood loyalty.”
With corporate stores established in Long Island, New York, Natural Hounds is now accepting franchise inquiries and expects early deals to move quickly throughout the East Coast. The company plans to expand into the top 50 U.S. markets, targeting both passionate pet lovers and experienced multi-unit operators seeking an untapped category with strong margins and purpose-driven growth.
For more information about Natural Hounds and its premium, all-natural pet nutrition solutions, visit www.naturalhounds.com. For more information on becoming a Natural Hounds franchisee, please visit www.fransmart.com/natural-hounds.
*The numbers illustrate the Net Sales and Adjusted Unit Level EBITDA generated by the company-operated stores during the Applicable Measurement Period (From July 1, 2024, to June 30, 2025), as stated in Item 19 of Natural Hound’s Franchise Disclosure Document issued August 22, 2025. “Net Sales” means the total revenues of the business, excluding taxes, discounts, and refunds. “Adjusted Unit Level EBITDA (After Franchise Fees/Costs)” is equal to Gross Profit subtracted by Total Expenses and Franchise Related Costs/Fees Not Incurred by Affiliate. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. The offering is by FDD only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Carolina (S.S. Reg. No. 1444), South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. THIS ADVERTISEMENT IS NOT AN OFFERING. AN OFFERING CAN ONLY BE MADE BY A FRANCHISE DISCLOSURE DOCUMENT FILED WITH THE DEPARTMENT OF THE STATE OF NEW YORK. SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THE DEPARTMENT OF LAW OF THE STATE OF NEW YORK.
About Natural Hounds
Natural Hounds is transforming pet nutrition as America’s first fresh, all-natural dog food kitchen franchise. Frustrated by the substandard options in the pet food industry—marked by recalls, by-products, low-quality ingredients, and questionable manufacturing practices—we took matters into our own hands. Setting a new standard for pet nutrition, we produce human-grade dog food, treats, and chews, all crafted in our open-concept storefronts. Established in 2018 at the Port Jefferson Farmer’s Market on Long Island, we began with a simple mission: to provide a trustworthy, all-natural alternative for dog owners. Today, Natural Hounds has grown into a community cornerstone, offering a centralized hub for all canine nutritional needs. Our commitment to honesty, quality, and value is what sets us apart—no other brand does it like Natural Hounds.
About Fransmart
As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide. For more information, visit www.fransmart.com.
SOURCE Fransmart
