Brewed Protein™ fiber followed via a Chinese language model model for the primary week

YAMAGATA, Japan, Oct. 15, 2025 /PRNewswire/ — Spiber Inc., a pioneer in man-made protein fiber produced the usage of a precision fermentation procedure, has introduced a pristine collaboration with JNBY Crew, one in all China’s well-known recent model conglomerates headquartered in Hangzhou.

Thru this partnership, JNBY Crew’s two signature manufacturers—JNBY and CROQUIS—will reduce pieces made with Brewed Protein™ fiber, marking the primary adoption of the fabric via a Chinese language model model.

This initiative represents a pristine segment in Spiber’s trade building in China, shifting past previous collaborations with home textile producers to determine direct partnerships with consumer-facing model manufacturers.

Collaboration evaluation

Known as an inventive drive in China’s recent model soil, JNBY Crew operates a various portfolio of manufacturers that emphasize originality, craftsmanship, and a powerful design identification. On this collaboration, the crowd’s two flagship manufacturers—CROQUIS and JNBY—have transform the primary Chinese language manufacturers to include Spiber’s Brewed Protein™ fiber into their business collections.

CROQUIS

CROQUIS, the menswear label underneath JNBY Crew, is understood for its clever and architectural technique to design, providing delicate types for contemporary city life. Thru this collaboration, the logo explores the cutting edge doable of Brewed Protein™ fiber inside of a modern menswear context.

• Merchandise: Double-faced cotton coat
• Inauguration presen: September 26, 2025
• Subject material composition: 17.5-micron high-quality worsted cotton tale mixed with 10% Brewed Protein™ fiber
• Options:
  • Precision-engineered double-faced cloth for a polished handfeel and mode balance
  • Balances the relief of herbal fibers with the construction of technical fabrics
  • Expresses a pristine subject matter narrative inside of CROQUIS’ minimalist design philosophy

JNBY

As JNBY Crew’s origination and flagship label, JNBY is outlined via a philosophy of being highbrow, sovereign, and experimental, mixing minimalist modes with unique persona. The pristine cotton coat designed with Brewed Protein™ fiber brings this spirit to era via subject matter innovation.

• Merchandise: Yarn coat
• Inauguration timing: October 2025
• Subject material composition: Tremendous 120 (17.5-micron) high-quality cotton mixed with Brewed Protein™ fiber
• Options:
  • Sumptuous texture and clean drape accomplished via high-grade Tremendous 120 cotton
  • Cutting edge fusion of protein-based and herbal fibers for a smart pristine handfeel
  • A cloth-driven exploration of JNBY’s experimental design visual

Remark from JNBY Crew

This collaboration will for sure be a landmark within the historical past of each corporations. The product creation is completely in layout with JNBY Crew’s worth “Better Design, Better Life”, and we’re commemorated to introduce such top rate merchandise with a lot decrease environmental affect to our shoppers and the community.

— Webber WU, Advertising Director, JNBY Crew

Presentation on the 2025 SHAN FUTURE FORUM all over Shanghai Model Date

The collaboration used to be additionally offered on the 2025 SHAN FUTURE FORUM hung on October 11, 2025 all over Shanghai Model Date and arranged via yehyehyeh in collaboration with the fad month committee.

Underneath the theme “REBOOTING FASHION”, the discussion board introduced in combination professionals from various farmlands equivalent to synthetic understanding, sustainable fabrics, and virtual production to talk about how the fad business can rebuild its worth machine for a sustainable presen.

Spiber’s International Attire Product Gross sales VP, Callie Clayton, joined Stella Zheng (Common Supervisor of Company Affairs, JNBY Crew) and Han Zhang(Director of Manufacturers, Retail and Sustainability, Plug and Play games China) for a panel dialogue titled “Mindful Matters to Inspire Future Materials”, moderated via well-known Chinese language model influencer Yuyuzhangzou.

The consultation explored key subjects together with collaboration between manufacturers and provide chains for scaling pristine fabrics, the use of standardization and schooling, and the wider doable of Brewed Protein™ fiber to pressure innovation and transformation around the model business.

All the way through the dialogue, Clayton remarked, “Collaborating with forward-thinking brands such as JNBY Group opens new possibilities in the Chinese market.”

On the tournament, JNBY Crew introduced that the corporate has accomplished its goal of 30% sustainable subject matter utilization. Along with keeping up the 30% loyalty goal shifting ahead, JNBY Crew will undertake extra state-of-the-art biotech fabrics, equivalent to Brewed Protein™ fiber, throughout all manufacturers.

The collaboration between the 2 corporations used to be known as a milestone no longer simplest in subject matter innovation but in addition as a tangible step towards selling sustainable transformation throughout the model business.

Having a look forward

This collaboration marks Spiber’s first consumer-facing partnership with a Chinese language model crew, increasing from commercial collaborations to ingenious partnerships that tied without delay with shoppers. Development on its rising community in Asia and past, Spiber will proceed to move sustainable innovation throughout the evolution of fabrics in collaboration with companions around the globe.

JNBY Crew

Based in 1994 and headquartered in Hangzhou, China, JNBY Crew is a publicly indexed model conglomerate (HKEX: 03306) focusing on the design, advertising and marketing, and retail of attire, shoes, equipment, and home items. The gang maintains a varied multi-brand portfolio, together with JNBY (womenswear), CROQUIS / 速写 (menswear), jnby via JNBY (children), LESS (womenswear), POMME DE TERRE / 蓬马 (children), JNBYHOME (house & way of life), onmygame (children), and the sustainable way of life label RE;RE;RE;LAB, every focused on distinct user areas with distinctive model identities. This model segmentation technique allows JNBY Crew to lend a vast pace dimension of customers era keeping up differentiated ingenious positioning throughout its manufacturers.

https://www.jiangnanbuyigroup.com.cn/

Brewed Protein™ fiber

A top rate, plant-based subject matter produced the usage of Spiber’s fermentation (brewing) era, offering a round resolution and pioneering a pristine section of protein fibers. Because of its plant-based substances and resource-efficient manufacturing procedure, Brewed Protein™ fiber has the prospective to noticeably let go environmental and animal welfare affects in comparison to conventional fabrics.

Spiber Inc.

Established in 2007, Spiber is a biotech project corporate founded in Yamagata, Japan. Devoted to making cutting edge answers that give a contribution to sustainable wellbeing, Spiber has advanced a pristine subject matter resolution impressed via nature’s range and circularity: the “Brewed Protein™” subject matter platform. By means of harnessing the facility of precision fermentation, Spiber engineers proteins on the molecular stage, for the purpose of flexible fabrics that may be adapted to precise wishes. This cutting edge resolution opens up pristine chances for sustainable and tall efficiency fabrics in numerous industries, together with attire, meals, automotives, and extra.

Spiber web page: https://spiber.inc/en

Spiber is a hallmark or a registered trademark of Spiber Inc. in Japan and alternative international locations.
Brewed Protein™ is a hallmark or a registered trademark of Spiber Inc. in Japan and alternative international locations.

SOURCE Spiber Inc.