Built on Truecaller’s Verified Business Customer Experience Platform, the launch marks a major step in improving trust, safety, and call pickup rates across European business communication.
STOCKHOLM, Oct. 15, 2025 /PRNewswire/ — Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, today announced the launch of Truecaller’s Verified Business Customer Experience Platform in Europe (“VB platform”). The platform helps enterprises build trust, increase pickup rates, and improve engagement by turning business calls into verified, context-driven conversations. It is a proven product globally, used by around 3,000 businesses across more than 30 markets, and valued by both enterprises and consumers for improving trust and communication.
Unanswered and fraudulent calls are a growing challenge across Europe. Businesses in sectors like BFSI, delivery, and transportation often struggle to reach customers who hesitate to answer unknown numbers. Truecaller’s VB platform makes these calls more trustworthy and effective, helping businesses improve customer experience and reach higher efficiency in their customer communication.
The platform includes advanced features such as:
- Verified Caller ID: Businesses can display their official brand name, logo, and a green “verified” badge on the user’s screen during an incoming call, establishing instant trust.
- Secure Calls: This groundbreaking feature secures every business call through a proprietary, integrated call signing process, moving beyond identity verification to effectively combat call spoofing and brand impersonation fraud.
- Call Reason: Companies can provide context for their calls, letting customers know why they are calling even before the call is answered, ensuring transparency.
- Call Me Back: A unique feature to enable a call back signal from a non-successful call, increasing the efficiency and end-user convenience
- Analytics: Businesses get access to detailed insights on calling patterns, pick-up rates, call reason conversion, and user behavior to optimize their communication strategies and drive better outcomes.
“Trust is everything in communication,” said Fredrik Kjell, Chief Operating Officer at Truecaller. “This launch marks an important step towards our vision to make tomorrow’s communication smarter, safer, and more efficient. We are already seeing a lot of interest from European companies, and to now introduce our full suite of capabilities in this region is an important milestone for us.”
Truecaller is also partnering with local telecom providers to expand access to the service.
“Earlier this year, we partnered with Truecaller to bring a scaled-down version of verified business calls to our customers. We are now delighted to introduce the full product capabilities to our existing and new customers,” said Vahdat Zehtab, CEO at Telness. “Interest among our customers has been strong, and we’re now expanding our collaboration with Truecaller as a full reseller of the solution.”
Truecaller’s VB Platform is available today to businesses across Europe, on flexible plans suitable for startups to large enterprises.
For more information, please contact:
Andreas Frid, Head of IR & Communication
+46 705 29 08 00
[email protected]
About Truecaller:
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Visit business.truecaller.com for more information.
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