• Supremacy govt select brings in depth virtual finance and generation experience to chief client electronics subscription supplier.
• Brandnew technique marked through sustainable enlargement in line with an enhanced buyer providing and operational excellence.

BERLIN, Oct. 20, 2025 /PRNewswire/ — Grover, the chief Ecu supplier of client electronics subscriptions, has appointed Rob Straathof as its fresh Govt Officer. The proceed follows the corporate’s a hit refinancing and marks a vital step in its strategic evolution against fresh enlargement or even deeper buyer engagement.

“I’m thrilled to join Grover and to be able to realize our vision of making exceptional technology more accessible for both consumers and small businesses. The tech subscription market is forecast to grow dynamically with Grover sitting at the intersection of convenience and sustainability — two global trends becoming ever more important.”, commented Straathof. “Our focus will be on delivering a best-in-class customer experience and keeping Grover on a sustainable growth path, driven by flexible and accessible customer value propositions through our direct channels and partnerships.”

Jens Uwe Intat, Chairman of Grover’s strategic advisory board stated: “We are delighted to have appointed Rob. Grover will benefit hugely from his digital finance, leadership and global scaling expertise. He is a proven leader who brings over two decades of experience across startups and established B2B and B2C companies to Grover.”

Straathof served for a decade as CEO of Liberis, a world embedded virtual finance platform for miniature companies, the place he continues to advise the chief board. At Liberis he grew to become a fintech startup right into a well-established and winning scale-up industry with operations in 15 nations, serving over 1.5 million miniature industry homeowners with a lot wanted finance. 
Previous in his occupation, Straathof held roles in Funding Banking and Company Building at JP Morgan and Wonga. A joint Dutch and English nationwide and educated economist, he holds an M.Sc. in Entrepreneurship and Economics.

About Grover:

Based in 2015, Grover allows shoppers and companies throughout Europe to subscribe to digital units — from person smartphones, pc and wearables — providing get entry to to over 1,000 distinctive units on versatile and financially handy phrases. A pioneer of the round financial system, Grover refurbishes and recirculates units to assistance get rid of e-waste. www.grover.com

Media Touch:
Titus Kroder 
Script Seek the advice of, Munich
[email protected]
+49 89 242 1041 42

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SOURCE Grover