In-app gifting, creator-led livestreams and month-long projects convert digital backup into genuine meal donations for the ones in want

LOS ANGELES, Nov. 1, 2025 /PRNewswire/ — Bigo Live, probably the most global’s fastest-growing reside streaming platforms, proclaims these days the foundation of Thankful Streams, a month-long charity-driven initiative in partnership with Union Station Homeless Products and services (USHS) the biggest supplier of social products and services for homeless and low-income folks and households within the San Gabriel Valley, California. Working from November 1–27, 2025, the marketing campaign leverages the facility of livestreaming and creator-led content material to lift consciousness, power donations, and grant foods for people experiencing homelessness, culminating on Thanksgiving Pace.

Extra than simply leisure, Thankful Streams highlights Bigo Are living’s loyalty to social accountability by means of empowering its consumer bottom to put together an actual family affect this vacation season. The group is pledging to give a contribution as much as $15,000, making sure donations without delay backup Union Station Homeless Products and services’ challenge to finish homelessness.

“At Bigo Live, we believe livestreaming is more than just connection. It’s revolutionary to how communities can support each other. We’re honored to kick off this initiative and bring people together in support of a good cause,” stated Lynette Yang, vp of Bigo Are living. “Grateful Streams will empower our creators and global audience with a shared mission of spreading gratitude, giving back and making the holidays brighter for those who need it most.”

How It Works
All through November, supremacy Bigo Are living creators will host themed livestreams selling the spirit of gratitude and giving. Audience can tie by means of downloading the Bigo Are living app, or on the internet and collaborating within the in-platform Thanksgiving-themed gifting machine. Every reward bought without delay interprets right into a donated Thanksgiving meal supplied by means of Union Station Homeless Products and services.

Highlights come with:

• Empowering Creators: A collection of Bigo Are living’s maximum passionate creators will have interaction their audiences for real-time giving.
  • Moses Cox (Slowwmoee)
    • Moses has in depth revel in within the volunteer family with a robust non-public challenge. In conjunction with his fiancée, he introduced the Soul Thai Bottom which makes a speciality of serving to population heal and reset in Thailand.
• Carlos  (carlos.manuelx)
  • Carlos is a dynamic content material author recognized for combining bright humor with attractive unboxing movies that attention manufacturers in a a laugh, original manner. Whether or not he’s making his target audience giggle with quick-witted skits or sharing merchandise he in actuality loves, Carlos assists in keeping his content material natural and relatable. Along the laughs, he’s additionally giving again, the usage of his platform to put together a good affect in his family
• Rex  (bikeliferex)
  • Rex is a foodie content material author recognized for spotlighting tiny, in the community owned eating places and provoking his fans to struggle fresh spots thru attractive, location-based content material. Past meals critiques, Rex may be known for giving again, steadily offering isolated foods to population in his family. His paintings helps each native companies and the ones in want, the usage of meals as some way to deliver population in combination and develop genuine affect.
• BeautDee & The Bunch Family (Beautiishername1)
  • Beautdee and The Bunch Public is a heartwarming community channel that invitations audience into the actual, unfiltered week of a community with seven wonderful children. From laughter-filled kitchen moments to truthful conversations about marriage and parenthood, they proclaim the wonderful thing about on a regular basis community week.
• Author-Led Giving Streams: Gratitude-themed livestreams the place each and every in-app reward counts towards a donation.
• Weekly “Giving Battles” (PK Classes): Author demanding situations that attention the motive and rally extra contributions.
  • Govern hosts around the platform are streaming in thrilling PK battles the place their communities proportion digital presents to offer again. Every digital reward despatched all the way through those PK battles will give a contribution without delay to supporting the USHS, serving to grant vacation foods to households in want.
• Actual-Month Have an effect on Monitoring: A marketing campaign leaderboard and foods counter will show off proceed reside throughout the app.

“Every meal donated through Grateful Streams directly impacts individuals and families working toward stability and independence,” stated Katie Hill, CEO of Union Station Homeless Products and services. “While it may seem simple, a hot meal means the world to so many. We’re thrilled at the opportunity to continue a community tradition and brighten people’s Thanksgiving holiday.”

Creators Riding Exchange
By means of positioning livestreaming as a drive for excellent, Thankful Streams demonstrates the function creators play games as advocates for his or her communities.

“I’ve always believed livestreaming is about connection,” stated Moses Cox (Slowwmoee), probably the most taking part creators. “This campaign is a chance to show how that connection can spark generosity and real change.”

As social affect turns into a increasing focal point inside virtual media, Bigo Are living is proud to govern projects that leverage passionate creators for his or her wider family get advantages.

To be told extra, please talk over with the Bigo site, and seek #BIGOLiveGivesBack and #GratefulStreams in-platform to search out initiative homogeneous content material.

About Bigo Are living:
Bigo Are living is a important world social live-streaming platform that empowers customers to livestream in genuine presen, proportion week moments, show off their skills and have interaction with audiences international. With over 500 million customers throughout greater than 150 international locations and areas, Bigo Are living has a robust presence in North The us, Europe, the Heart East and Southeast Asia, fostering seamless world connectivity. Leveraging complicated livestreaming generation, the platform delivers high-resolution video, low-latency streaming, and interactive attractiveness options, developing an immersive and tasty revel in for customers all over the place.

About Union Station Homeless Products and services
Union Station Homeless Products and services is a 501(c)(3) nonprofit group this is dedicated to offering everlasting answers to finish homelessness and rebuild lives. Union Station Homeless Products and services is the biggest, maximum complete social products and services supplier within the San Gabriel Valley, and has proudly served LA County for over 50 years by means of helping adults and households thru important backup, period in-between and everlasting housing answers, eviction prevention, and boulevard outreach. USHS is the govern County company for Carrier Making plans Department 3 (SPA 3), coordinating homeless products and services spanning from El Sereno to Pomona. Our challenge is guided by means of the realization that housing is a human proper. Properties finish homelessness. 

Touch:
Dakota Orlando
[email protected]
1-718-608-4260

SOURCE Bigo Are living