The Corporate’s First-To-Marketplace Innovation Combines Prime Efficiency and Sturdiness with Environmental Advantages

SANTA ANA, Calif., Nov. 3, 2025 /PRNewswire/ — These days, Behr Paint Corporate introduced the creation of BEHR PREMIUM PLUS® ECOMIX™ Plant-Primarily based* Paint & Primer, an leading edge paint and primer that mixes certain environmental advantages with high-performance and sturdiness. This plant-based* product is a part of Behr Paint Corporate’s efforts in order on all fronts: functionality, sturdiness, low emissions, null VOC^, and renewable content material.

BEHR PREMIUM PLUS^® ECOMIX^™ Plant-Primarily based* Paint & Primer is the primary 100% all-acrylic paint and primer that meet the 20% minimal threshold of renewable fabrics poised for the inner paints and coatings section by way of the USDA BioPreferred Program. The fresh product may be UL GREENGUARD GOLD qualified+, making sure it has low chemical emissions and contributes to a more healthy indoor condition.

“The launch of BEHR PREMIUM PLUS^® ECOMIX^™ Plant-Based* Paint & Primer marks a significant milestone in our commitment to developing products that are better for people and the planet,” stated Andy Lopez, SVP, Head of World Advertising at Behr Paint Corporate. “This is innovation in action, offering consumers a more environmentally responsible choice without compromising the trusted quality and performance they expect from Behr.”

The important thing to the BEHR PREMIUM PLUS^® ECOMIX™ Plant-Primarily based* Paint & Primer leap forward is its all-acrylic, zero-VOC^ method. This distinctive system guarantees that buyers get outstanding functionality, sturdiness, low emissions, zero-VOC^, and renewable content material.

Behr Paint Corporate’s environmental constancy extends past the BEHR PREMIUM PLUS® ECOMIX™ Plant-Primarily based* Paint & Primer product’s system. The corporate makes a speciality of accountable element sourcing, environment friendly production, and the use of minimal impact, recycled packaging.

“We are dedicated to driving meaningful change through sustainable practices across our entire organization,” says Megan Selby, President of Behr Paint Corporate. “From product formulation sourcing to how we support our communities–we believe it’s our ongoing responsibility to future generations.”

To spotlight their constancy to society and sustainability, Behr Paint Corporate is partnering with Accommodation for Humanity to donate 2,500 gallons of BEHR PREMIUM PLUS® ECOMIX™ Plant-Primarily based* Paint & Primer to incorporate in additional than 100 properties throughout six associates within the U.S., together with the 2025 Jimmy and Rosalynn Carter Paintings Undertaking –a 25-home assemble in Austin, Texas devoted to sustainable and reasonably priced residing.

BEHR PREMIUM PLUS^® ECOMIX ^™ Plant-Primarily based* Paint & Primer is bought solely at The House Storehouse. The product is lately to be had nationally on-line and will also be bought at choose House Storehouse retail outlets around the U.S. Test your native House Storehouse pack for availability. To be told extra in regards to the product, discuss with www.behr.com.

^This product, like maximum 0 VOC paints, emits very low quantities of VOCs. Maximum emissions happen all over portray and for 48 hours upcoming. Some proceed for 2 weeks or longer. Pace VOC emissions are very low, delicate teams reminiscent of small children and bronchial asthma/allergic reaction victims must decrease publicity.

*This product accommodates no less than 20% plant-based components, verified thru 3rd birthday party lab checking out based on ASTM D6866.

+BEHR PREMIUM PLUS® ECOMIX™ Paint & Primer is UL GREENGUARD GOLD Qualified for low chemical emissions. GREENGUARD Qualified merchandise are qualified to GREENGUARD requirements for low chemical emissions into indoor wind all over product utilization. For more info, discuss with ul.com/gg.

About Behr Paint Corporate
Based in 1947, Behr Paint Corporate is among the greatest producers of paints, primers, elegant finishes, stains, floor preparation and alertness merchandise for do-it-yourselfers and execs in the USA, Canada, and Mexico. The Santa Ana, Calif.-based corporate, and maker of BEHR^®, KILZ^® and WHIZZ^® manufacturers, are devoted to assembly the undertaking wishes of DIYers, designers {and professional} paint contractors with an persuaded constancy to detail, innovation, and worth. For more info, discuss with Behr.com. Skilled paint contractors and architects can discuss with Behr.com/Pro to be informed about merchandise, colour gear and products and services. Behr Paint Corporate is a subsidiary of Masco Company (NYSE: MAS).

Behr and the Behr emblem are registered emblems of Behr Procedure LLC.

CONTACT : M Sales space, [email protected]

SOURCE Behr Paint Corporate