Interest Lab and The Town of Peachtree Corners Spouse with UPCITI to Deploy Pedestrian Counting Era
Insights and updates

Interest Lab and The Town of Peachtree Corners Spouse with UPCITI to Deploy Pedestrian Counting Era


The brink-computing answer will permit the cutting edge town in Georgia to improve tournament control, protection, and family making plans, all past making sure citizen privateness

PEACHTREE CORNERS, Ga., Nov. 4, 2025 /PRNewswire/ — Peachtree Corners – one of the crucial society’s first subtle towns powered through real-world hooked up infrastructure and 5G – nowadays introduced its partnership with UPCITI, a era corporate focusing on system finding out answers that simplify city knowledge assortment and research.

Town will deploy UPCITI’s light-weight, privacy-by-design sensor era that may handover town with data on pedestrian conduct to fortify protection, force operational choices, and tell long-term making plans throughout family areas. The group will probably be operating intently with town officers on a three-year undertaking deployed in Peachtree Corners’ The town Inexperienced, a premier tournament length within the town.

This marks the corporate’s first deployment within the surrounding of Georgia. As Peachtree Corners hosts greater than 80 occasions and welcomes over 40,000 attendees to its town middle each and every yr, town will make the most of UPCITI’s scalable era to quantify community patterns and determine pedestrian tide in genuine while. The device’s light-weight and simple to put in {hardware}, cost-effective instrument answer, and intuitive user-friendly dashboard put together it out there and simply replicable for towns of all sizes and budgets.

The pilot deployment will give town officers deeper perception into how public travel inside of and across the The town Inexperienced. This knowledge will build up town’s visibility on citizens and guests’ mobility personal tastes and pedestrian conduct on the The town Inexperienced, which is able to facilitate date tournament making plans, and infrastructure choices that improve detail of generation for citizens and guests similar.

“Our mission at UPCITI is to help cities make safer, smarter, and more sustainable decisions through ethical technology,” stated Larissa Paredes Muse, Strategic Relationships Supervisor of UPCITI. “Built around Europe’s General Data Protection Regulation (GDPR), our sensors protect individual privacy while providing powerful, actionable insights for the communities its deployed in. We are proud to partner with The City of Peachtree Corners to demonstrate how technology can enhance pedestrian safety, enable data-driven operations, and plan without compromising personal data. UPCITI’s edge-computing device features a low-resolution camera that can easily detect pedestrians and vehicles without collecting any personally identifiable information, like facial recognition or license plate reader technologies. The company operates on strict privacy-by-design approach, which intentionally developed a technology that ensures that no faces are captured, no individuals are tracked, and no identifiable data is stored. The system fully complies with GDPR standards used across European cities, ensuring resident trust while delivering valuable insights.

“People protection is at all times lead of thoughts for us as we persistently search for tactics to put together our town more secure and smarter,” said Seth Yurman, City of Peachtree Corners Deputy City Manager. “Through inspecting how public travel via The town Heart, as an example, we will design higher family areas, plan extra successfully for occasions, and assure pedestrian protection in genuine while. This collaboration displays what Peachtree Corners, and the Interest Lab, are all about: operating with forward-thinking companions to build answers that fortify day by day generation for our citizens, past environment an instance for towns around the globe.”

Powered by T-Mobile’s 5G network, UPCITI’s sensors transmit high-speed, low-latency data that enables faster and more accurate analysis. The collaboration between Curiosity Lab, Peachtree Corners and UPCITI represents a significant step forward in scalable smart city solutions that protect privacy while improving quality of life.

Curiosity Lab will also welcome UPCITI to its Pavilion at Smart City Expo World Congress in Barcelona, Spain, next month, where the company will showcase its innovative technology to global conference attendees. The Curiosity Lab Pavilion will be located in Gran Via, Hall 2, Stand C151.

For more information on UPCITI, visit https://upciti.com/en/.

About the City of Peachtree Corners, Georgia
As the heart of what is being called #SiliconOrchard in the metro-Atlanta region, Peachtree Corners is a vibrant municipality that’s home to more than 45,000 residents, 45,000 jobs and an innovation hub that houses some of the world’s most disruptive technology companies. As the United States’ premier smart city powered by real-world connected infrastructure and 5G, Peachtree Corners serves as the model for how government and private industry can better collaborate to create a better future for society and business. From the world’s first deployment of teleoperated e-scooters to fully autonomous shuttles being utilized by actual residents and from a solar roadway to the largest electric vehicle fast-charging hub in the region, Peachtree Corners is where the most future-forward Internet of Things (IoT) and sustainable technologies come to life for the benefit of its citizens and the world. For more information, visit http://www.peachtreecornersga.gov.

About Curiosity Lab at Peachtree Corners
Curiosity Lab is a 5G-enabled intelligent mobility and smart city living laboratory located in the southeastern United States near Atlanta, Georgia. Designed as a proving ground for IoT, mobility and smart city emerging technologies, the centerpiece of the lab is a three-mile autonomous vehicle lane leveraging cellular vehicle-to-everything (C-V2X) technologies. Additional infrastructure includes intelligent traffic cameras and traffic signals, smart streetlights, the country’s first “IoT Central Regulate Room” implemented in a city and a 50,000 square foot technology incubator. Owned and operated by the City of Peachtree Corners, Curiosity Lab is one of North America’s only real-world testing environments and is available for use free of charge. Additional information can be found at www.curiositylabptc.com.

About UPCITI
Founded in 2017, UPCITI is a French American technology provider that specializes in urban analytics solutions. By utilizing multi-use camera sensors, UPCITI revolutionizes urban space management, offering real-time, actionable data while prioritizing privacy. Their comprehensive solutions encompass the entire data lifecycle, featuring multi-use sensors, real-time dashboards, and automated workflows to deliver immediate ROI and foster smart city development. With deployments in 17 countries, including major US cities like Columbus and Albany, UPCITI’s privacy-by-design technology empowers municipalities to make informed decisions while maintaining data protection standards. The company provides essential tools to address critical urban challenges by simultaneously monitoring various aspects such as parking, traffic, pedestrians, noise, waste, and lighting. For more information, visit https://upciti.com/en/. 

SOURCE Peachtree Corners



Source link