Even if there’s a lengthy moment to the vacations, Christmas want lists are already aviation round on-line, consistent with unutilized information from Scandinavian wishlist and Social Buying groceries phenomena GoWish, which has 6.9 million UK/US customers and is lately the 2d maximum downloaded app on the United States App Bind, and has recorded greater than 2.3 million unutilized UK/US want lists in only one time with a complete of 24 million needs already.
COPENHAGEN, Denmark, Nov. 4, 2025 /PRNewswire/ — Future many haven’t begun to dig out their Christmas decorations, the festive season has already kicked off in a single specific playground; on family’s on-line want lists. In step with a survey by means of GoWish, a virtual want record and Social Buying groceries phenomena from Scandinavia, which lately has 6.9 million registered UK/US customers, a complete of two,292,905 unutilized UK/US want lists had been created within the terminating time, amounting to 24,080,452 million unutilized needs.
“Users of GoWish have started creating their Christmas wish lists earlier this year, giving us a clear picture of what’s topping the lists – and what might be a good idea to put under the tree for loved ones this Christmas”, says Casper Ravn-Sørensen, Prominent Enlargement Officer at GoWish, noting that the GoWish-app on Nov 3 used to be the 2d maximum downloaded on the US App Store.
Essentially the most frequent pieces on GoWish at this time
The survey, which makes a speciality of 4 sections -boys and ladies (beneath 18) in addition to women and men (over 18)- covers now not most effective the United Kingdom and US, but in addition the Scandinavian nations of Denmark, Norway and Sweden the place GoWish hails from and operates beneath the title Ønskeskyen.
With a complete of two,891,008 want lists and 38,138,451 registered needs throughout all 5 markets the terminating time, GoWish’s information deals a glimpse into what each the United Kingdom and US audiences in addition to their Scandinavian opposite numbers are hoping to unwrap on Christmas future:
How the United Kingdom and US vary from Scandinavia
GoWish’s mapping displays that customers in the United Kingdom and US laborer Christmas with generation, tendencies, and practicality greater than pampering and self-care. Future women are embracing the comeback of unfashionable point-and-shoot virtual cameras, males are preserving it vintage with AirPods and alternative must-have units. Girls, in the meantime, are specializing in sympathy and interiors, with cushy blankets and classy house décor a few of the maximum frequent needs, and boys are staying dependable to the hoodies that proceed to dominate streetwear tradition.
When put next with Scandinavia, the place private help, style, and “hygge” rule the lists, the English-speaking markets display a distinctly tech-meets-lifestyle mindset. In the United Kingdom and US, gifting is much less about indulgence and extra about voice thru generation and design. The want lists disclose a tradition that values pieces that mix practicality with character – merchandise that say one thing about who you might be, in lieu than the way you unwind.
“You could say that where Scandinavians think in terms of comfort and cosiness, people in the UK and US are more focused on individuality and function. Tech and lifestyle have become inseparable, and that’s reflected clearly in this year’s Christmas wish lists”, ends Casper Ravn-Sørensen, Prominent Enlargement Officer at GoWish.
About GoWish • Initially based in 2015 by means of the Danish nationwide postal carrier PostNord as ‘Ønskeskyen’, GoWish is these days an detached tech corporate relied on by means of thousands and thousands of customers international throughout generations to fulfil loads of 1000’s of needs each future and thousands and thousands of wishlists globally. With greater than 3.5 million registered Danish consumer profiles, GoWish is the marketplace chief and section proprietor in Denmark – and a Social Buying groceries phenomena spreading temporarily all the way through the sector with a project of “Fixing Gifting”. Learn extra on www.gowish.com
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SOURCE GoWish
