A unutilized platform is helping bodily outlets to submit what’s on manipulate, enabling AI assistants and serps to reply to exactly: “Where can I try this today?”
BERLIN, Dec. 3, 2025 /PRNewswire/ — Showroom.fm lately introduced the creation of its platform that permits bodily outlets to submit their on-display stock in a standardized, AI-readable structure. As shoppers an increasing number of flip to AI rather of surfing web sites, outlets face a visibility hole: AI methods these days don’t have any structured records appearing what’s on manipulate in shops. Showroom.fm closes this hole via giving outlets a easy, unified approach to build and submit this knowledge so it may be understood via AI assistants and serps.
Fixing Brick-and-Mortar Retail’s Core Visibility Hole: Making On-Show Pieces Visible
Maximum outlets conserve stock in POS or products methods, however those methods do no longer observe what’s bodily positioned at the showroom ground. “On display” data is never revealed as structured records lately – departure bodily retail nearly fully undiscoverable to AI.
Showroom.fm supplies outlets with:
- A sovereign account to check the platform with as much as 10 on-display pieces
- A easy dashboard to add, edit, and conserve showroom pieces
- Standardized structured records constructed on schema.org conventions
- AI-ready “on display” object feeds that exterior methods can learn immediately
- Producers can import feeds to reply to buyer inquiries extra correctly
- Internet businesses can importance those feeds to form pages, campaigns, and logo worlds across the on-display thought
- Embeddable showroom modules for the store’s personal website online
- Object-level timestamps that sign records freshness and reliability to AI methods
- Non-compulsory API get admission to for automatic updates at scale
Outlets can replace their showroom in mins with out technical wisdom, with adjustments mirrored immediately.
Constructed With Producers in Thoughts
Showroom.fm permits producers and brokers to:
- Co-curate on manipulate stock
- Sponsor decided on outlets for larger visibility
Bringing “On Display” to the Internet’s Obvious Core Knowledge Same old
The creation of showroom.fm aligns with an notable evolution in schema.org, the seen structured-data framework worn around the world internet via serps and AI assistants. Showroom.fm proposed the idea that of an “on display” detail for schema.org. This idea was once delicate inside the schema.org society and permitted because the unutilized detail identify displayLocation, which has been merged into the schema.org code bottom and is now scheduled for people reduce.
Outlets, producers, museums, and the overall people are invited to precise their assistance for the reduce at www.displaylocation.org.
The then reduce of displayLocation will permit any website online proprietor to keep in touch on-display pieces the use of standardized structured records.
Showroom.fm is the arena’s first platform constructed round this unutilized capacity, enabling outlets and producers to submit authoritative “on display” data in a constant, machine-readable structure.
“Most physical stores still have no practical way to keep the internet updated on what’s actually on display,” mentioned Vasco Sommer-Nunes, founding father of showroom.fm. “Consumers want to experience high-ticket items like furniture, cars, or luxury goods before they buy them – but AI systems have very little structured data to work with. Showroom.fm gives retailers a simple way to publish what’s on their floor today.”
About showroom.fm
Showroom.fm is a Berlin-based platform that permits bodily outlets to assemble their in-store stock ocular on-line in a structured, AI-ready structure. Outlets importance showroom.fm to conserve correct, new showroom feeds that serps, AI assistants, producers, and internet businesses can reliably devour. Those standardized “on display” feeds permit producers to assistance their store networks, lend buyer inquiries and permit businesses to form pages, campaigns, and logo reviews round reside showroom records.
Media Touch
Vasco Sommer-Nunes, Founder
Internet: https://www.showroom.fm
Press package: https://www.showroom.fm/media/press-kit
E-mail: [email protected] Telephone: +49 30 22908290
Berlin, Germany
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