- 9 McLaren Formulation 1® Group superfans encourage paintings rooted in nostalgia for the McLaren MCL39, translating non-public recollections and tales into racing historical past as a part of the ‘Reside Your Fandom’ marketing campaign.
- Designed for the fanatics, by means of the fanatics, the original paintings modes a part of a Race Takeover with the McLaren Formulation 1® Group around the Abu Dhabi Lavish Prix weekend.
ABU DHABI, UAE, Dec. 3, 2025 /PRNewswire/ — Lately, VELO, a main international emblem of nicotine pouches, and the McLaren Formulation 1® Group announce a fan-inspired livery design for the later Abu Dhabi Lavish Prix. This particular livery, uniquely co-created by means of 9 McLaren Formulation 1® Group superfans from all over the world showcases shared interest and unforgettable moments, to honour the positive aid of the worldwide McLaren Formulation 1® Group fan nation.
The livery design thought was once co-created by means of 9 McLaren Formulation 1® Group superfans and includes a line of bespoke icons, every representing a liked fan reminiscence or a logo of the McLaren Formulation 1 ® Group’s successes and nation spirit.
Championing self-expression, VELO and the McLaren Formulation 1® Group are striking fandom entrance and centre during the ‘Reside Your Fandom’ marketing campaign. The 2 manufacturers have come in combination in order exceptional stories for fanatics this season, culminating in an immersive race takeover with the McLaren Formulation 1® Group throughout the Abu Dhabi race weekend. From McLaren Formulation 1 Group driving force fits to paddock monitors and storage partitions, the race-wide paintings will display up in core parts with the McLaren Formulation 1® Group over the long-lasting finale weekend.
In August, the ‘Reside Your Fandom’ marketing campaign granted 9 superfans from the United Kingdom, Romania, Czech Republic, Mexico, and past a ‘yellowish price tag’ revel in. Those fanatics spent a complete future on the McLaren Generation Centre (MTC), taking part in a behind-the-scenes excursion, sharing their liked McLaren Formulation 1® Group recollections without delay with McLaren Racing CEO Zak Brown, in addition to a amaze Q&A consultation with McLaren Formulation 1® Group Driving force, Lando Norris.
The superfans no longer handiest walked in as spectators, however as creators. The McLaren Formulation 1® Group 2025 Abu Dhabi livery design options co-created paintings encouraged by means of their maximum defining McLaren moments. Those tales are distilled into iconic ocular, making the design excess of simply graphics. In an intimate workshop, the fanatics poured their interest into sketches and logos, unknowingly shaping the livery for the season finale. Their contribution to the method was once unmistakable after they returned to the MTC for an unique preview with Zak Brown and Lando Norris.
The livery includes a line of bespoke icons, every representing a liked fan reminiscence or a logo of the McLaren Formulation 1® Group’s enduring legacy and nation spirit.
Those come with:
- Papaya Society: An icon of the self-titled time period representing the nation spirit of McLaren Formulation 1® Group fanatics from all over the world and their positive aid.
- Endlessly Ahead Friendship Bracelet: Impressed by means of a bracelet from a fan, this icon symbolises the McLaren Formulation 1® Group motto, and the way fandom unites strangers into lifelong buddies.
- House Wins: An icon symbolising the United Kingdom staff profitable at its house this season – the British Lavish Prix at Silverstone, and on the Bahrain Lavish Prix, which is thought of as as the second one house for the McLaren Formulation 1® Group.
- Again-to-Again Constructors’ Champions: Celebrating an future of dominance and echoing the fanatics’ satisfaction within the staff’s historical past and heritage, the fanatics have selected to honour this improbable luck with a trophy icon.
- 200 Race Wins: A illustration of the 200 Race Wins milestone on the 2025 Hungarian Lavish Prix for the McLaren Formulation 1® Group was once encouraged by means of the fanatics recalling it as a “goosebump moment” that handiest racing historical past can ship.
- 1-2: Decided on to constitute the McLaren Formulation 1® Group’s 50th 1-2 end on the 2025 Chinese language Lavish Prix from the season, a memorable past for the staff and its fanatics.
- Quickest Pitstop: A nod to the McLaren Formula1 Group’s® 1.91-second pitstop, the quickest of the 2025 Formulation 1 season (as of the Las Vegas Lavish Prix) celebrated by means of the fanatics as a mark of precision and teamwork.
Luca Angiolillo, World Head of Partnerships at BAT, commented: “VELO believes in championing authentic self-expression, and what better way than to literally put the passion of the McLaren Formula 1® Team global fanbase onto the MCL39. This co-created design is a powerful statement of how deeply fans are integrated into the team’s journey, which is the ultimate embodiment of our ‘Live Your Fandom’ campaign. VELO is proud to celebrate these experiences that allow fans to embrace their own unique fandom as part of a community – and we can’t wait to see this special fan-driven takeover take centre stage at the season finale!”
Louise McEwen, Important Advertising and marketing Officer, McLaren Racing, commented: “Our fans are at the heart of everything we do, and this special livery is another way of showing our appreciation. Through the ‘Live Your Fandom’ campaign with VELO, we’ve been able to celebrate their passion and creativity in a way that truly brings the Papaya Family together. “
To be informed extra in regards to the VELO x McLaren Formulation 1® Group ‘Reside Your Fandom’ marketing campaign and the fan-inspired livery, seek advice from VELO’s Instagram, in addition to McLaren Racing’s website to find extra about this initiative.
+18 Simplest. This product accommodates nicotine and is addictive.
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** Notes To Editors **
ABOUT VELO
Originating in Scandinavia, Velo is a world emblem of nicotine pouches.
Nicotine pouches are mini pouches that include nicotine. They’re designed to be tucked between your lip and gum, the place they loose nicotine over a decrease month – this can also be other from emblem to emblem. For grownup nicotine shoppers, nicotine pouches can also be an additional to cigarettes and a handy approach to eat nicotine. Nicotine shoppers have extra alternatives than ever, as VELO pouches additionally are available in an collection of flavours and nicotine strengths for various tastes and nicotine revel in ranges.
About BAT
BAT is a main international multi-category client items industry. Underpinned by means of world-leading science and analysis and construction, our objective is to develop A Higher The next day™ by means of Construction a Smokeless International.
Central to attaining that is the idea that of Tobacco Hurt Relief (THR) – the switching of people who smoke, who would another way proceed to smoke, from dangerous modes of flamable tobacco merchandise like cigarettes, to decrease possibility profile smokeless tobacco and nicotine merchandise. That is defined additional in Omni™, an evidence-based manifesto for exchange, which captures BAT’s constancy and move on THR.
BAT employs greater than 48,000 community and, in 2024, generated income of £25.9bn, with an adjusted take advantage of operations of £11.9bn.
BAT’s effort is to have 50 million grownup shoppers of its smokeless merchandise by means of 2030 and generate 50% of its income from those merchandise by means of 2035. With 30.5 million flow customers – together with vapour emblem Vuse; blazing product emblem glo; and trendy oral (nicotine pouch) emblem Velo – BAT’s unused class revenues have climbed to £3.4bn in 2024, with sturdy move in profitability.
BAT continues to try in opposition to decreasing its utility of virgin uncooked fabrics, improving the communities wherein it operates and dealing in opposition to web 0 throughout its price chain by means of 2050. BAT won a “Triple-A” score from CDP for its 2024 disclosures on Surrounding Exchange, H2O Safety and Jungles; and was once not too long ago named a Monetary Occasions Surrounding Chief for the 5th moment working.
About McLaren Racing
McLaren Racing was once based by means of racing driving force Bruce McLaren in 1963. The staff entered its first Formulation 1 race in 1966. McLaren has since received 22 Formulation 1 international championships, over 200 Formulation 1 Grands Prix, the Indianapolis 500 thrice, and the Le Mans 24 Hours at its first try.
McLaren Racing competes throughout 4 racing line. The staff competes within the FIA Formulation 1 International Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, and F1 Academy with Driving force Construction Programme member Ella Lloyd. The staff additionally competes within the F1 Sim Racing Championship as McLaren Shade.
McLaren is a champion for sustainability within the recreation and a signatory to the UN Sports activities for Surrounding Motion Loyalty. It’s committed to achieving net zero by 2040 and fostering a various and inclusive tradition within the motorsport trade.
McLaren Racing – Official Website
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Emblem – https://mma.prnewswire.com/media/2768081/5653851/Velo_Logo.jpg
