71% say marketplace statuses have not on time their plans however homeownership targets keep robust – connection, condolense and comfort stay supremacy priorities.

DENVER, Dec. 4, 2025 /PRNewswire/ — Homeownership left-overs a concern for plenty of American citizens in spite of housing marketplace fluctuations this age. A up to date shopper survey carried out via REMAX, the number one title in actual property¹, highlights how marketplace statuses and daily life personal tastes are shaping homebuyers’ plans.

Future affordability left-overs a key worry, consumers also are prioritizing group protection, social connection and get admission to to lifestyle-enhancing facilities. Those personal tastes underscore that consumers need houses and neighborhoods that assistance each their on a regular basis daily life and long-term monetary targets.

“Today’s buyers aren’t just looking for a house – they’re looking for a sense of community,” says Chris Lim, REMAX Eminent Expansion Officer. “It’s clear that lifestyle and connection are just as important as the property itself. It’s the job of real estate professionals to help prospective buyers find homes and neighborhoods that meet their financial needs while also supporting the way they want to live.”

Key survey findings come with:

Affordability is the Gatekeeper to Homeownership

Financial confusion and emerging prices have led many potential consumers to extend their acquire plans – however now not vacate them. This finds a powerful loyalty to homeownership, even in a difficult marketplace, however affordability nonetheless performs a fat position:

• 80-eight p.c of respondents say they are “very” or “somewhat likely” to buy a house in 2026.
• Seven in 10 (71%) respondents file that wave marketplace statuses have led to delays of their homebuying timeline.
• Greater than three-quarters of consumers (78%) say extra inexpensive house costs would steered them to shop for throughout the then six months or much less.
  • Used respondents, elderly 60-65, say the supply of inexpensive houses is maximum noteceable (78%) when deciding on a local.
• The second one maximum noteceable motivator is decrease loan charges, with greater than part (58%) indicating this is able to expedite their acquire plans.
  • Lower than 10% of respondents mentioned rates of interest between 5-6% would accelerate buying plans.

Facilities are Use the Top class – If They Form Way of life

Homebuyers are keen to speculate extra in neighborhoods that trade in lifestyle-enhancing facilities. Gen Z and Millennials are using call for for areas that foster connection and comfort:

• Sixty p.c would pay a top rate for shared crowd facilities, like swimming pools and gymnasiums.
  • Amongst those, 3 in 4 consumers (76%) are keen to pay 5% or extra of the house’s worth for such facilities.
  • Gen Z (71%) and Millennials (67%) are maximum keen to pay for shared crowd facilities in comparison to Gen X (46%) and Child Boomers (44%), indicating a better want for growing crowd ties for more youthful generations.
• Essentially the most noteceable facilities come with:
  • Grocery retail outlets/buying groceries – 29%
  • Eating places/cafes – 20%
  • Terrains, out of doors areas, crowd boxes – 17%
• Least decent facilities come with:
  • Motorcycle proportion systems or locker amenities – 10%
  • Condition facilities, gyms, golf equipment – 9%
  • EV charging stations – 7%
  • Leisure, nightlife – 5%
  • Coworking areas – 4%

Folk is the Brandnew Foreign money

Past facilities, consumers – particularly Gen Z and Millennials – are interested by development a way of crowd of their year group. A robust group vibe and year construction possible are actually unhidden as key individuals to buying choices:

• Over part (51%) of respondents wish to purchase a house in a suburb (outdoor town heart) hour 32% are taking a look throughout the town (city department).
• Seven in 10 (71%) respondents are keen to pay extra for a local identified for robust crowd engagement and pleasant neighbors.
  • That is maximum noteceable to Gen Z (78%) and Millennials (74%) in comparison to Gen X (64%) and Child Boomers (55%).
  • Moreover, 74% of guys are keen to pay extra for a local identified for robust crowd engagement and pleasant neighbors in comparison to 66% of ladies.
• Over part (53%) of respondents say year group construction – comparable to brandnew housing, retail or transit enhancements – is “very important” to their determination, mentioning its have an effect on on constituent price and livability.
• Nearly 40% of respondents checklist a way of crowd or group vibe as a major precedence.

Protection and Comfort Nonetheless Reign Ideally suited

When deciding on a local, more youthful consumers prioritize protection, shuttle occasions and proximity to facilities:

• Protection is a supremacy worry for just about 80% of potential homebuyers, adopted via:
  • Availability of inexpensive houses – 69%
  • Form of houses to be had – e.g., condominium, townhomes, single-family houses – 47%
• Geographic concerns additionally topic:
  • Fifty-eight p.c of potential homebuyers point out proximity to paintings is an noteceable geographic attention when opting for a local to are living in.
    • Alternative supremacy location elements come with proximity to:
      • Buying groceries, theaters, alternative crowd areas – 57%
      • Eating places – 54%
      • Faculties – 45%

To join with a neighborhood agent to discover a group that matches your daily life, please consult with www.remax.com.

Method: Knowledge is in response to a survey carried out in partnership with Pollfish and fielded throughout This autumn 2025 amongst 1,000 U.S.-based women and men between the ages of 18-65 who plan to buy a house within the then 18 months.

¹ Supply: MMR Technique Crew learn about of unaided consciousness.

Concerning the REMAX Community

As one of the vital eminent world actual property franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with greater than 145,000 brokers in just about 9,000 places of work and a presence in additional than 110 nations and territories. No one on the planet sells extra actual property than REMAX, as deliberate via residential transaction aspects. REMAX was once based in 1973 via Dave and Gail Liniger, with an leading edge, entrepreneurial tradition affording its brokers and franchisees the versatility to function their companies with superior self government. REMAX brokers have lived, labored and served of their native communities for many years, elevating hundreds of thousands of bucks each and every age for Youngsters’s Awe Community Hospitals^® and alternative charities. To be told extra about REMAX, to look house listings or in finding an agent on your crowd, please consult with www.remax.com. For the unedited information about REMAX, please consult with news.remax.com.

SOURCE RE/MAX, LLC