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SINGAPORE, Dec. 4, 2025 /PRNewswire/ — Osaka Convention & Tourism Bureau (OCTB)‘s untouched Kansai Airport Exit Survey 2025: Interim Report discovered that Klook is the most-used platform amongst world vacationers reserving paid excursions and actions all over their keep in Japan.
42.1% of respondents indicated that they booked by means of Klook, tripling the upcoming participant at the checklist.
Slide 85 from Kansai Airport Journey Survey 2025: Period in-between Record printed in October 2025
The discovering attracts on knowledge from 2,228 respondents accrued over two survey waves performed between Would possibly and September 2025. Period in-between effects had been printed in October 2025.
This survey is a part of OCTB’s ongoing efforts to grasp inbound vacationers’ habits in Japan — together with how and the place they retain their actions — to bring to spot efficient techniques to marketplace Osaka’s sights to several types of guests. It additionally explores key components influencing delight, repeat aim, and spending habits.
“Understanding where visitors book their activities helps us connect this information with insights from our surveys, such as traveler profiles and motivations,” says Hiroki Makita, Normal Supervisor, Advertising and marketing Technique Branch, OCTB. “This enables us to better understand different customer segments and identify effective ways to promote Osaka’s attractions to a broader audience, supporting our wider-area tourism goals.”
The information serves as a foundational useful resource for tourism stakeholders in Osaka, together with native governments and tourism-related companies, offering an summary of the stream environment of tourism within the town and supporting hour technique construction.
“Our latest results show that Klook has a particularly strong presence in activity ticket sales,” says Makita-san. “By working with Klook and other online travel agents, we aim to expand exposure for experiences across Osaka’s municipalities and inspire more visitors to explore the many sides of Osaka.”
And Klook has performed a pivotal position in inspiring guests to discover Osaka.
The town’s defining tournament this yr, Expo 2025, runs from April to October 2025, coinciding with OCTB’s survey window.
All the way through that duration, Klook recorded akin to 40% year-on-year build up in moderate day-to-day rude bookings, indicating that vacationers who got here for Expo 2025 additionally booked supplementary reports thru Klook.
Those vacationers had been additionally much more likely to retain JR Passes, Shinkansen journeys, and regional sights like Osaka e-pass and Have Fun in Kansai Pass to maximise their keep.
“We are honored that Klook is the leading platform among international travelers booking paid tours and activities in Japan, and outperforming other providers by a significant margin too,” says Wataru Masuda, Normal Supervisor at Klook Japan. “This recognition reaffirms our commitment to making it easy for everyone to enjoy the best of each destination. Working closely with partners, like the Osaka Convention & Tourism Bureau, definitely helps us design experiences that bring value to both travelers and local communities.”
In August 2025, Klook partnered with the Hiroshima Tourism Affiliation (HIT) to deliver 112 content creators from 20 markets to experience and showcase Hiroshima. The marketing campaign completed a sustained virtual succeed in of over 59.5 million and 28.5 million social impressions, amplifying Hiroshima’s enchantment to international vacationers.
Klook could also be one among handiest 3 on-line walk companies partnering with the Japan Nationwide Tourism Group (JNTO) to force tourism dispersal via selling lesser-visited locations of Japan to Asia-based vacationers.
About Klook
Klook is a well-known pan-regional reports platform in Asia Pacific, goal constructed to digitalize reports and build them obtainable to each and every traveler. Our venture is to assemble the virtual infrastructure for the worldwide enjoy financial system — empowering traders to percentage their passions and vacationers to find the pulse of each and every vacation spot. We perform a mobile-first, curated platform that includes numerous reports throughout international locations.
SOURCE Klook
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