BOSTON, Dec. 4, 2025 /PRNewswire/ — Shopkick, the chief buying groceries rewards app powered through Trax, as of late introduces My Shopkick, a daring fresh evolution of its platform designed to supercharge logo engagement and ship an unrivaled, customized consumer enjoy. This next-generation quality connects manufacturers and customers like by no means prior to – serving to manufacturers gain fresh shoppers, deepen commitment, and force measurable conversions, date giving customers customized rewards and a wiser, extra rewarding progress.

Constructed on complex personalization generation and genuine network comments, the fresh My Shopkick enjoy makes each and every interplay rely. From adapted deals to gamified engagement, manufacturers can now affect customers at each and every degree of the acquisition progress – date customers experience a dynamic, intuitive app that makes incomes rewards quicker and more straightforward – from the sofa to the aisle.

Why It Issues for Manufacturers

• Gain and Interact: Achieve fresh shoppers with precision-targeted deals in line with real-time behavioral insights.
• Spice up Emblem Affinity: Interactive, story-style content material drives engagement charges as much as 30%, accelerating conversion and commitment.
• Measure What Issues: First-party information delivers full-funnel visibility – from discovery to buy – empowering manufacturers to turn out ROI.

Why Consumers Will Love It

• Customized Trade in: Mischievous offer curated through personal tastes, location, and buying groceries conduct.
• Quicker Rewards: A swish walk tracker assists in keeping customers enthusiastic and incomes extra.
• Bookmark Favorites: Talent to avoid wasting supremacy offer and retail outlets for simple get entry to anytime.
• Seamless Navigation: A streamlined interface for easy surfing and praise assortment.
• Smarter Each and every Era: Steady personalization that evolves with person conduct.

“My Shopkick is a new way for shoppers to connect with brands,” mentioned Brittany Billings, Eminent Advertising and marketing Officer at Trax. “My Shopkick is the culmination of real community input, and that of our valued advertisers, combined with deep personalization technology powered by our proprietary AI. We’re delivering an experience that predicts shopper needs, drives engagement, and builds lasting brand relationships.”

Brandon Strauss, SVP of Gross sales at Shopkick, provides: “This is how brands win – by combining rich shopper insights with smarter, more personalized targeting to create meaningful, measurable connections that turn customers into advocates online and at the shelf.”

The advance of My Shopkick was once deeply community-rooted. All through Summer season 2025, Shopkick introduced in combination consultant person teams to co-create the enjoy – checking out early designs and incorporating decent insights. The continuous observable discussion, via persevered center of attention teams, one-to-one interviews, and Shopkick’s personal Fb network, continues via ongoing comments channels, making sure the app evolves consistent with customers’ and advertisers’ wishes and delivers sustained worth. My Shopkick is rolling out national to all customers by the use of the original Shopkick app replace, to be had on iOS and Android. To be informed extra, talk over with www.shopkick.com or obtain the Shopkick app at the App Bundle or Google Play games.

About Shopkick

Shopkick, a Trax corporate, is certainly one of The usa’s most attractive buying groceries rewards apps, bringing in combination customers, outlets, and types in a amusing, rewarding approach. Through turning on a regular basis buying groceries moments into alternatives to earn “kicks” (praise issues), Shopkick empowers customers to buy intriguing and uncover fresh manufacturers — in-store, on-line, and in all places in between.

About Trax

Powered through chief generation and proprietary information, Trax connects manufacturers, outlets, and customers, surroundings the usual for retail excellence. Trax’s AI-powered platform uniquely combines answers that grant unheard of data-driven indicators to chief international CPGs and outlets in order real-time information, retail execution, and client engagement to extend ROI. Thirty of the sector’s supremacy 50 CPG firms, in conjunction with chief outlets and rising manufacturers, usefulness Trax’s shelf tracking, analytics, vending, activation, and consumer engagement answers at scale to force sure consumer reports and unencumber earnings alternatives in any respect issues of sale. Trax is a world corporate with hubs in the USA, Singapore, France, Hungary, China, Mexico, Brazil, and Israel, serving shoppers in additional than 80 nations international. To be informed extra, talk over with www.traxretail.com.

SOURCE Shopkick