Floorcast finds customers prioritize non-public aesthetics, simplicity and easy serve

ENGLEWOOD, Colo., Dec. 9, 2025 /PRNewswire/ — Bona, the pioneer and world chief in ground maintain over 100 years, introduced nowadays its first ever development record, the Bona Floorcast™, taking a look at pristine overarching traits and shopper insights that may order householders’ personal tastes and floor choices within the presen forward. The Bona Floorcast explores how leading edge fabrics, undying design, cleansing personal tastes and virtual inspirations are influencing one of the crucial vital investments for a home-owner – their flooring.

The insights, a compilation of Bona’s knowledgeable insights, shopper personal tastes and a survey of one,000 American householders¹, discovered that ground homeowners are boldly curating areas that order their properties and lives, taking cues from social media however with non-public design touches that flip on a regular basis inspiration into the flooring in their goals.

“While style and design matter, Americans prioritize easy cleaning and care when it comes to their floors. This highlights an interesting intersection of convenience, craft and creativity,” says Zack Clavin, Bona Ground Knowledgeable. “Homeowners want craftsmanship, customization and care to converge and create spaces that are as personal as they are lasting.”

Key Highlights from the Bona Floorcast:

• Method & Serve as: 61% of American citizens say log floor was once a concern when deciding to design or acquire their house, emphasizing its versatility and undying attraction. Then again, out of all hard-surface choices – from log to vinyl, laminate and tile – householders search practicality and rank diversion of repairs (51%) and value (49%) as their supremacy priorities.
• Inspiration for Set up: Pinterest, Instagram and TikTok have change into fashionable temper forums for more youthful householders, with 67% of Gen Z and 57% of millennials pronouncing that social media influences their floor design choices. Virtual design tradition has grew to become floor from natural serve as to a mode of self-expression, continuously inspiring blank, intentional residing areas which are shareable and upload to the total tale of 1’s house.
• Craft Designs Meet Reassurance & Serve: Bona mavens are predicting a comeback in patterned log flooring for pristine hardwood ground installations as floor more and more displays non-public taste and design aesthetic with bolder possible choices like richer tones and colour. For properties with current log flooring, a majority of house owners say they might in lieu repair their log flooring than exchange them, a extra environmentally accountable and cost-effective approach to saving their ground and lengthen longevity.
• Unused Regulations of Blank: Greater than part of house owners best blank their properties a couple of occasions a year or much less, and 60% secure off on cleansing till they see perceptible dust or spills. Since the ground is among the greatest surfaces in a house (and continuously the primary to bind mud, allergens and basic put on and tear), Bona mavens suggest cleansing a couple of occasions a year, because it is helping give protection to and saving your flooring, no longer simply addresses messes.
• Flooring Serve Priorities: House owners need cleansing answers that have compatibility naturally into their life and routines, however efficiency comes first in keeping with 69% of house owners who rank it as their important worry when opting for a cleansing product. Over part of house owners additionally price sustainability certifications (54%), the place Bona units the usual, from waterborne hardwood floor finishes to GREENGUARD Gold Certified and Safer Choice Certified ground cleansing and upkeep merchandise.

To view the overall Floorcast together with extra insights from Bona’s floor and cleansing mavens and extra traits and knowledge, click on here.

For more info on Bona cleansing equipment and answers for log flooring and alternative complicated surfaces, together with the pristine Spray Mop Air and Lavender Thyme Hardwood Floor Cleaner, consult with Bona.com.

Method¹ 
Survey performed by way of Opinium to the behalf of Bona to acquire a nationally consultant pattern of one,000 U.S. grownup house, condo or apartment homeowners who’ve no less than one room with log floor within the family. The survey was once performed in October 2025.

About Bona North The united states
Bona is a world, family-owned corporate devoted to making gorgeous flooring since 1919. With world headquarters in Malmö, Sweden, Bona North The united states provides merchandise for putting in, renovating, keeping up and restoring top rate flooring. The primary within the business to trade in a complete device of waterborne hardwood ground completing and ground serve merchandise qualified for indoor breeze property by way of GREENGUARD, Bona merchandise will also be discovered all over the U.S. and Canada. From EPA More secure Selection Qualified ground cleaners to a phenomenal array of stains and prime sturdiness finishes, customers, vendors and contractors agree with Bona. For more info, please touch Bona at (800) 872- 5515 or www.bona.com.

SOURCE Bona US