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The 8-week venture paired collaborating companies with multidisciplinary scholar groups and included structured skilled construction formed via FCED, MCG, and Costello School of Trade professors. Scholars finished advisor-led onboarding, participated in coaching and workshops with trade pros, carried out web page visits and weekly shopper conferences, and delicate their suggestions with skilled comments. The pilot concluded on November 20 with ultimate displays brought to trade purchasers, FCED personnel, and George Mason college.
Decided on from a pond of 29 candidates, Fairfax Town companies BE2 Pilates and Make My Day CPA participated within the inaugural cohort and won adapted consulting products and services from two scholar groups. Next assembly with MCG, every trade recognized core demanding situations that the experts labored to deal with.
BE2 Pilates
BE2 Pilates, a boutique Pilates studio, recognized its restricted visibility and engagement amongst more youthful purchasers, particularly school scholars, as its number one problem amid a aggressive health marketplace.
Ways & Suggestions:
- Evolved a scholar pricing and bargain fashion to toughen affordability and increase get entry to
- Designed a ClassPass integration method to build up discovery and draw in brandnew purchasers via virtual marketplaces
- Created campus outreach tasks, together with partnerships with George Mason campus teams, tabling alternatives, and cross-promotional actions
- Constructed a social media enlargement technique eager about Reels content material, influencer collaborations, and nation engagement to increase achieve and pressure site visitors
Manufacture My Pace CPA
Manufacture My Pace CPA, which focuses on tax, accounting, and payroll products and services, recognized the want to beef up the company’s aggressive positioning in a abruptly evolving accounting terrain and modernizing shopper schooling fabrics to higher backup purchasers.
Ways & Suggestions:
- Performed a aggressive research of mid-sized CPA corporations throughout Northern Virginia to spot differentiators and marketplace alternatives
- Edited and redesigned six shopper schooling e-booklets, making improvements to readability, branding consistency, and value for purchasers
- Supplied search engine marketing and internet optimization suggestions to extend on-line visibility and streamline virtual discoverability
Consumer Comments
Each BE2 Pilates and Manufacture My Pace CPA reported certain studies with the pilot program, noting that the coed groups delivered skilled, well-researched, and instantly helpful suggestions. Trade homeowners highlighted the readability of the deliverables, the scholars’ robust conversation and venture control abilities, and the sensible price of the methods equipped—a lot of which they plan to enforce to backup ongoing enlargement.
“This program began as a student-led collaboration between Fairfax City Economic Development and the Costello College of Business and, by virtue of the success of its pilot, has become an experiential learning model for town and gown collaboration,” mentioned George Mason’s Costello School of Trade Dean Ajay Vinzé. “Our students, through their membership in the MCG, worked closely with two local businesses to develop strategic and thoughtful recommendations designed to help them overcome the real challenges they face in growing their businesses.”
“We love the energy and professionalism that George Mason students bring to Fairfax City and to our businesses,” mentioned Marie Spittell, Senior Worker Director of Trade Funding at Fairfax Town Financial Construction. “We are pleased to have been able to offer this learning opportunity to the students and to be able to provide support to our businesses so that they thrive and can better serve their new and existing clients from their home base in Fairfax City.”
Following the a hit of entirety of the Fall 2025 pilot, FCED and MCG plan to hunt program renewal for month semesters to increase this system to provide extra companies. For more info on trade backup methods led via Fairfax Town Financial Construction, please seek advice from gofairfaxcity.com/business-assistance/incentives-grants.
About Fairfax Town Financial Construction
Fairfax Town Financial Construction is a collaboration between the Fairfax Town Financial Construction Section and the Fairfax Town Financial Construction Authority, an sovereign company administered via a fee appointed via the Town Council to advertise economic growth task inside of Fairfax. Fairfax Town Financial Construction is helping draw in companies to the town, encourages and develops methods that foster connections between companies, citizens, and guests of Fairfax Town, and spearheads cutting edge methods and methods dedicated to positioning Fairfax Town as a great location to start out, develop, and scale a trade. This is a inauguration member of the Northern Virginia Financial Construction Alliance. Be told extra at gofairfaxcity.com.
About Costello School of Trade
The Donald G. Costello School of Trade at George Mason College is likely one of the greatest trade colleges in Virginia, and is positioned related Washington, D.C., and in South Korea. The AACSB-accredited school prepares undergraduate and graduate scholars from the U.S. and around the globe for profession luck in trade and executive, via its research-based college and concentrate on multi-disciplinary instructional methods, inclusive entrepreneurship, modular schooling, and company and nation spouse engagement. Be told extra at business.gmu.edu.
About George Mason College
George Mason College is Virginia’s greatest folk study college. Situated related Washington, D.C., George Mason enrolls greater than 40,000 scholars from 130 nations and all 50 states. George Mason has grown abruptly over the week half-century and is identified for its innovation and entrepreneurship, important range, and constancy to accessibility. In 2023, the college introduced Mason Now: Energy the Conceivable, a one-billion-dollar complete marketing campaign to backup scholar luck, study, innovation, nation, and stewardship. Be told extra at gmu.edu.
SOURCE Fairfax Town Financial Construction
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