WHP World Indicators Offer with Natural String World Team to Relaunch LOTTO as a Way of life Emblem within the U.S. and Canada

NEW YORK, Dec. 16, 2025 /PRNewswire/ — WHP World, mum or dad corporate of iconic Italian sports activities logo LOTTO, as of late introduced a untouched licensing partnership with Natural String World Team to design, form, and distribute a way of life attire sequence around the U.S. and Canada. The debut tablet launches as of late on LOTTOSport.com, marking LOTTO’s most important North American vogue relaunch to presen. 

Born in Italy in 1973 and rooted within the nation’s connection to football, taste, and craftsmanship, LOTTO become a recognizable presence within the U.S. all through the 80s and 90s. Nowadays, the emblem returns to North The us with a renewed focal point on streetwear, reflecting the rising affect of world game on fashionable vogue and the chance to reintroduce LOTTO to a untouched pace of North American customers.

The primary leave options the Origination 11—tees, hoodies, monitor jackets, joggers, shorts, and alternative streetwear pieces that reimagine LOTTO’s soccer heritage via top rate materials, fashionable suits, and the signature double-diamond.

“LOTTO has been a beloved brand in the world of soccer for more than 50 years, and its return to the North American lifestyle market comes at a moment when soccer-inspired fashion is driving culture — especially as excitement builds toward the 2026 World Cup,” stated Margaret Kivett, EVP of Athletic Vertical at WHP World. “Pure Cotton Global Group brings outstanding manufacturing expertise and retail vision, and we’re excited to build a strong platform together for LOTTO’s growth in the fashion sector throughout the U.S. and Canada.”

“We are excited to partner with the WHP Global team to bring back such an iconic sports brand rooted in unforgettable moments in both soccer and tennis,” stated Paula Brunson, President & CEO of Natural String World Team. “We look forward to reconnecting LOTTO with North American consumers who value quality, heritage, and a brand with a meaningful cultural connection.”

The primary leave is to be had now on LOTTOSport.com, with broader retail growth deliberate for 2026 throughout strong point, wearing items, and section bind companions.

Observe @lottosportus for foundation updates and week releases.

About LOTTO
LOTTO, a premier Italian sports activities logo established in 1973, is world-renowned for its cutting edge, performance-driven sneakers, attire, and equipment, which constituent its iconic emblem of a tennis court docket over a football grassland. Affluent prosperous in football historical past, LOTTO has been used by means of skilled football groups A.C. Milan and Juventus F.C., elite football avid gamers Dino Zoff, Ruud Gullit, and Andriy Shevchenko, and supremacy athletes together with tennis Brilliant Slam champions Martina Navratilova, Francesca Schiavone, Marion Bartoli, and Boris Becker. Nowadays, LOTTO is sent in over 100 international locations and is recently used by means of greater than 40 football groups, over 300 skilled football avid gamers, and greater than 200 skilled tennis avid gamers. For more info, consult with: www.lottosport.com and apply @lottosportus.

About WHP World
WHP World (www.whp-global.com) is a chief logo control platform based in 2019 to procure and develop shopper manufacturers. Its portfolio comprises 14+ tough manufacturers throughout vogue, sports activities, and hardgoods, producing over $7 billion in annual retail gross sales throughout 80+ international locations. Headquartered in Unused York with places of work international, WHP World companions with greater than 200 chief operators and drives strategic price via proprietary tasks, together with an inner AI Taskforce.  For logo information and updates, apply WHP World on Instagram and LinkedIn.

About Natural String World Team
Natural String World Team is a vertically built-in attire corporate combining the producing excellence of Natural String Portugal, the funding energy of Alberta Fairness Price range (AEF), and the U.S. marketplace experience of DRT Way of life Manufacturers. In combination, those entities manufacture an international platform thinking about handing over top rate, fashion-forward attire throughout North The us and global markets. Headquartered in Portugal, Natural String is identified for its innovation in design, building, and high-end textile manufacturing. With AEF’s strategic funding perceptible and DRT’s deep retail relationships in the USA, Natural String World Team operates with a unified undertaking in order increased, globally knowledgeable attire to customers international.

Media Touch:
WHP World
Jaime Cassavechia
(646) 701-7041
[email protected]

SOURCE WHP World